Who is the target market for Starbucks?
Understand the Problem
The question is asking about the demographic and psychographic characteristics of the consumers that Starbucks aims to attract to its coffee shops and products.
Answer
Starbucks' target market includes students, professionals, and employees.
Starbucks' target market includes students, professionals, and employees, particularly from the middle to upper economic classes.
Answer for screen readers
Starbucks' target market includes students, professionals, and employees, particularly from the middle to upper economic classes.
More Information
Starbucks primarily appeals to affluent individuals, including a significant number of Millennials and Gen Z. Their strategy involves attracting customers who value quality and are willing to pay a premium.
Tips
Avoid assuming Starbucks only targets one age group; their market spans various demographics.
Sources
- Starbucks Market Segmentation, Target and Positioning - medium.com
- Starbucks' Target Audience - smallbusiness.chron.com
- Starbucks Target Market Insights - frostbolt.blog
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