Which user research methods would you apply to gather insights on the user experience of the current e-commerce platform? Describe at least two methods and explain how you would im... Which user research methods would you apply to gather insights on the user experience of the current e-commerce platform? Describe at least two methods and explain how you would implement them.
Understand the Problem
The question is asking for the identification and description of user research methods that can be applied to gather insights for redesigning an e-commerce platform aimed at improving the customer experience. It seeks a specific application of these methods in an actionable context.
Answer
User Surveys and Usability Testing.
Two user research methods to apply are User Surveys and Usability Testing. User Surveys can gather feedback on user satisfaction and pain points and are implemented by distributing surveys online. Usability Testing involves observing users as they interact with the platform to identify usability issues and is conducted by inviting users to complete tasks while being observed.
Answer for screen readers
Two user research methods to apply are User Surveys and Usability Testing. User Surveys can gather feedback on user satisfaction and pain points and are implemented by distributing surveys online. Usability Testing involves observing users as they interact with the platform to identify usability issues and is conducted by inviting users to complete tasks while being observed.
More Information
User Surveys are cost-effective and can easily reach a wide audience to collect diverse opinions, whereas Usability Testing provides detailed insights into the actual behavior and potential usability issues users face.
Tips
Ensure to design surveys with clear and unbiased questions. In usability testing, ensure tasks are well-defined and align with common user goals.
Sources
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