Which of the following best describes cause-related marketing? A) A partnership between a for-profit company and a societal issue. B) An advertising campaign targeting individual c... Which of the following best describes cause-related marketing? A) A partnership between a for-profit company and a societal issue. B) An advertising campaign targeting individual consumers. C) An initiative linking a company to consumer preferences. D) A strategy primarily aimed at reducing operational costs.
Understand the Problem
The question is asking us to identify the definition of cause-related marketing from the given options. We need to analyze each option to determine which one accurately describes this marketing strategy.
Answer
A partnership between a for-profit company and a societal issue.
The final answer is A) A partnership between a for-profit company and a societal issue.
Answer for screen readers
The final answer is A) A partnership between a for-profit company and a societal issue.
More Information
Cause-related marketing is a collaborative effort between a for-profit business and a social issue or nonprofit organization. The goal is to advance both the company's sales and the cause's awareness or funding.
Tips
A common mistake is to confuse cause-related marketing with general marketing strategies that focus on advertising or reducing costs, rather than community or societal involvement.
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