Which factor indicates the likelihood of a customer stockpiling a product?
Understand the Problem
The question is asking which factor influences the chances that a customer will stockpile a particular product among the given options. It requires understanding the significance of each factor in the context of customer behavior regarding stockpiling.
Answer
Perceived scarcity and fear of supply shortages indicate stockpiling likelihood.
The likelihood of a customer stockpiling a product is often influenced by their perception of scarcity and fear of supply shortages.
Answer for screen readers
The likelihood of a customer stockpiling a product is often influenced by their perception of scarcity and fear of supply shortages.
More Information
The perception of scarcity can lead people to buy more than they need due to fear of missing out, and supply shortages can trigger panic buying.
Tips
People often overlook how their perception of product availability can impact their buying decisions; a lack of real scarcity can still trigger stockpiling if scarcity is perceived.
Sources
- Stockpiling intentions and customer well‐being during the COVID - onlinelibrary.wiley.com
- Consumer stockpiling under the impact of a global disaster - sciencedirect.com
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