When planning an exploratory research study, which of the following would be the best method to gather unstructured insights?

Question image

Understand the Problem

The question is asking which method is best for gathering unstructured insights during exploratory research. It presents four options that relate to different data collection techniques.

Answer

Running focus groups.

The final answer is Running focus groups.

Answer for screen readers

The final answer is Running focus groups.

More Information

Focus groups allow for open discussions, making them ideal for gaining insights into new or unclear topics during exploratory research.

Tips

Avoid selecting methods like controlled experiments or large-scale surveys, as these are structured and not suited for gathering open-ended insights.

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