When planning an exploratory research study, which of the following would be the best method to gather unstructured insights?
Understand the Problem
The question is asking which method is best for gathering unstructured insights during exploratory research. It presents four options that relate to different data collection techniques.
Answer
Running focus groups.
The final answer is Running focus groups.
Answer for screen readers
The final answer is Running focus groups.
More Information
Focus groups allow for open discussions, making them ideal for gaining insights into new or unclear topics during exploratory research.
Tips
Avoid selecting methods like controlled experiments or large-scale surveys, as these are structured and not suited for gathering open-ended insights.
Sources
- Exploratory research: what it is and how to use it - SurveyMonkey - surveymonkey.com
- Exploratory Research | Definition, Guide, & Examples - Scribbr - scribbr.com
- Unstructured Interviews: Is It a Good Choice for Qualitative Data ... - unimrkt.com
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