What type of marketing emphasizes building a solid connection between the brand and customer?
Understand the Problem
The question is asking about the different types of marketing and which one focuses on establishing a strong relationship between a brand and its customers. This suggests a need to distinguish between various marketing strategies.
Answer
Relationship marketing.
The final answer is relationship marketing.
Answer for screen readers
The final answer is relationship marketing.
More Information
Relationship marketing emphasizes building strong connections with customers to enhance brand loyalty and customer retention. It aims to create emotional connections with the brand, leading to ongoing business and word-of-mouth promotion.
Sources
- Search customer experience - Relationship Marketing - techtarget.com
- What is Relationship Marketing? Types & Real-Life Examples - Tipalti - tipalti.com
- Handwrytten Blog - Relationship Marketing - handwrytten.com
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