What is the role of marketing research in strategic planning?
Understand the Problem
The question seems to address the role and importance of marketing research in strategic planning. It discusses how marketing research helps in identifying opportunities and threats, and how it plays a vital role in maintaining a company's competitiveness.
Answer
Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating strategies, and advising on implementation.
Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating alternative courses of action, and advising on the implementation of strategies.
Answer for screen readers
Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating alternative courses of action, and advising on the implementation of strategies.
More Information
Marketing research plays a critical role in strategic planning by providing the necessary data for informed decision-making and ensuring that strategies are based on accurate and up-to-date information.
Sources
AI-generated content may contain errors. Please verify critical information