What is the role of marketing research in strategic planning?

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The question seems to address the role and importance of marketing research in strategic planning. It discusses how marketing research helps in identifying opportunities and threats, and how it plays a vital role in maintaining a company's competitiveness.

Answer

Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating strategies, and advising on implementation.

Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating alternative courses of action, and advising on the implementation of strategies.

Answer for screen readers

Marketing research is essential in strategic planning for understanding the competitive environment, identifying opportunities and threats, generating and evaluating alternative courses of action, and advising on the implementation of strategies.

More Information

Marketing research plays a critical role in strategic planning by providing the necessary data for informed decision-making and ensuring that strategies are based on accurate and up-to-date information.

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