What is the main focus of companies in the 'market expansion' quadrant of The Innovation Matrix?

Understand the Problem

The question is asking about the primary focus of companies that fall into the 'market expansion' quadrant of The Innovation Matrix. It seeks to identify which of the provided options best describes that focus.

Answer

Repurposing technology for new markets, driving diversification and revenue streams.

The main focus of companies in the 'market expansion' quadrant of the Innovation Matrix is to repurpose technology for new markets, driving diversification and potentially identifying new revenue streams.

Answer for screen readers

The main focus of companies in the 'market expansion' quadrant of the Innovation Matrix is to repurpose technology for new markets, driving diversification and potentially identifying new revenue streams.

More Information

The 'market expansion' quadrant encourages companies to innovate by adapting their existing technology or products to suit the needs of new market segments, often leading to diversification and growth.

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