What is the definition of unsought goods?
Understand the Problem
The question is asking for the definition of 'unsought goods', which refers to a type of product that consumers do not actively seek out or consider purchasing, often because they are not aware of the need for them or they are typically infrequent purchases.
Answer
Goods consumers do not know about or do not normally consider buying.
Unsought goods are items that consumers either do not know about or do not consider buying under normal circumstances. These goods often require aggressive marketing to make consumers aware of their utility and benefits.
Answer for screen readers
Unsought goods are items that consumers either do not know about or do not consider buying under normal circumstances. These goods often require aggressive marketing to make consumers aware of their utility and benefits.
More Information
Unsought goods include items like life insurance, pre-planned funeral services, or innovative gadgets that consumers are unaware of. Companies must employ significant marketing efforts to raise awareness about these products.
Tips
A common mistake is confusing unsought goods with unpopular goods. Unpopular goods are known but not desired by consumers, while unsought goods are not considered or known by consumers.
Sources
- Unsought Products | Definition, Characteristics & Examples - Lesson - study.com
- Unsought goods - Wikipedia - en.wikipedia.org
- Unsought Goods - Definition, Examples and Strategies - Marketing91 - marketing91.com
