What is the definition of an unsought product?
Understand the Problem
The question is asking for the definition of an unsought product, which is a term used in marketing to describe items that consumers do not think of purchasing or may not actively seek out.
Answer
A product consumers are unaware of or not actively seeking.
An unsought product is a product of which consumers are unaware or are not interested in actively pursuing for purchase.
Answer for screen readers
An unsought product is a product of which consumers are unaware or are not interested in actively pursuing for purchase.
More Information
Unsought products often require significant marketing efforts to make consumers aware of them. Examples include life insurance, pre-planned funeral services, and new innovations.
Tips
A common mistake is to assume unsought products are simply 'unpopular.' They can be life-saving or essential under certain conditions.
Sources
- Unsought Products | Definition, Characteristics & Examples - Lesson - study.com
- Unsought Products: Definition and How To Sell (2023) - Shopify - shopify.com
- Unsought goods - Wikipedia - en.wikipedia.org
