What is production orientation?

Understand the Problem

The question is asking for the definition and understanding of the concept of production orientation in a business context. This term typically refers to a focus on maximizing production efficiency and output, often prioritizing the production process over customer needs.

Answer

A business philosophy emphasizing production techniques and unit cost, focusing on building high-quality products rather than meeting customer needs.

The final answer is production orientation is a business philosophy emphasizing production techniques and unit cost, focusing on building high-quality products rather than meeting customer needs.

Answer for screen readers

The final answer is production orientation is a business philosophy emphasizing production techniques and unit cost, focusing on building high-quality products rather than meeting customer needs.

More Information

Production orientation is sometimes referred to as product orientation. Businesses following this philosophy might achieve cost efficiencies but may miss out on market demands.

Tips

Confusing production orientation with market orientation. Market orientation focuses on meeting customer needs, while production orientation does not.

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