What is marketing
Understand the Problem
The question is asking for a definition and understanding of the concept of marketing, including its purpose and functions in a commercial context.
Answer
Marketing involves creating, communicating, delivering, and exchanging value offerings.
Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
Answer for screen readers
Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
More Information
Marketing plays a crucial role in the business world as it helps in attracting and retaining customers by communicating value effectively.
Tips
A common mistake is viewing marketing as only advertising or selling, rather than including the entire process of creating and delivering value.
Sources
- What is Marketing? — The Definition of Marketing — AMA - ama.org
- What Is Marketing? - Forbes - forbes.com
- Marketing in Business: Strategies and Types Explained - Investopedia - investopedia.com
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