What is marketing

Understand the Problem

The question is asking for a definition and understanding of the concept of marketing, including its purpose and functions in a commercial context.

Answer

Marketing involves creating, communicating, delivering, and exchanging value offerings.

Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

Answer for screen readers

Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

More Information

Marketing plays a crucial role in the business world as it helps in attracting and retaining customers by communicating value effectively.

Tips

A common mistake is viewing marketing as only advertising or selling, rather than including the entire process of creating and delivering value.

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