What is marketing? Provide a simple and broader definition along with key concepts related to customer needs, demands, market offerings, and customer relationship management.
Understand the Problem
The question is asking for a simple definition of marketing along with a broader definition and various key concepts related to marketing, including customer needs, exchanges, and relationship management. It covers the essential components that outline the principles of marketing as a process.
Answer
Marketing is the process of creating, communicating, delivering, and exchanging value to meet customer needs.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services while managing customer relationships effectively.
Answer for screen readers
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services while managing customer relationships effectively.
More Information
Marketing involves activities such as researching target markets, creating value propositions, and maintaining customer relationships. It plays a critical role in satisfying customer needs and enhancing business performance.
Tips
A common mistake is focusing exclusively on selling products rather than understanding and meeting customer needs.
Sources
- Marketing - Wikipedia - en.wikipedia.org
- What Is Marketing? Basics of Marketing & Types | Built In - builtin.com
- What is Marketing? — The Definition of Marketing — AMA - ama.org
