What does the diagram of customer-oriented organizations illustrate?

Question image

Understand the Problem

The image presents a diagram illustrating the structure of customer-oriented organizations, detailing segment-specific sales and marketing departments within consumer banking and their respective functions.

Answer

It shows integration of sales/marketing with cross-functional teams for customer focus.

The diagram of customer-oriented organizations illustrates the integration of segment-specific sales and marketing departments with cross-functional teams to place the customer at the center, replacing former product-centric structures.

Answer for screen readers

The diagram of customer-oriented organizations illustrates the integration of segment-specific sales and marketing departments with cross-functional teams to place the customer at the center, replacing former product-centric structures.

More Information

Customer-oriented organizational diagrams emphasize the role of the customer across all company functions, illustrating a shift from product-focused to customer-focused strategies.

Tips

A common mistake is assuming these diagrams focus solely on customer service rather than the entire organizational strategy.

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