What does Arno suggest is the focus of marketing for small business owners?

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Understand the Problem

The question is asking for the suggestion or recommendation made by Arno regarding the focus of marketing for small business owners. This involves understanding concepts and approaches to marketing as they pertain to small businesses.

Answer

For small business owners, marketing should be focused on directly generating sales and revenue.

For small business owners, marketing should be focused on directly generating sales and revenue, rather than on abstract concepts like brand awareness that don't immediately translate into income.

Answer for screen readers

For small business owners, marketing should be focused on directly generating sales and revenue, rather than on abstract concepts like brand awareness that don't immediately translate into income.

More Information

Effective marketing strategies for small business owners should prioritize immediate sales and revenue generation to sustain growth.

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