What are the major types of buying decision behavior?
Understand the Problem
The question is asking to identify and understand the major types of buying decision behavior, indicating interest in consumer behavior and marketing concepts.
Answer
Complex-buying, dissonance-reducing, habitual, and variety-seeking buying behavior.
The major types of buying decision behavior are complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
Answer for screen readers
The major types of buying decision behavior are complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
More Information
Complex-buying behavior involves high consumer involvement in a purchase and noticeable differences among choices. Dissonance-reducing buying behavior occurs when consumers are highly involved but see minimal difference among brands. Habitual buying involves low involvement and few differences. Variety-seeking involves low engagement but significant product differences.
Tips
A common mistake is confusing habitual buying with dissonance-reducing buying behavior due to their seemingly low level of involvement; however, the key difference is in the level of brand differentiation perceived.
Sources
- What is Consumer Behavior? - Maryville University - online.maryville.edu
- Understanding the Types of Consumer Buying Behaviors - Skeps - skeps.com
- Understanding the 4 Different Types of Consumer Behavior - Clootrack - clootrack.com
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