The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of... The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as:
Understand the Problem
The question is asking about a specific marketing management philosophy that ignores ethical and ecological considerations while focusing on satisfying human needs. It provides four options to choose from, identifying the correct concept.
Answer
Societal marketing concept
The final answer is Societal marketing concept.
Answer for screen readers
The final answer is Societal marketing concept.
More Information
The societal marketing concept emphasizes not only fulfilling consumer needs but also considering ethical, social, and ecological impacts.
Tips
A common mistake is confusing it with the marketing concept, which focuses only on satisfying customer needs.
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