Session 1: Introduction to Digital Marketing 1. Fundamentals of Strategic Marketing and Branding What is Marketing? Definition: Marketing is the business of promoting and sellin... Session 1: Introduction to Digital Marketing 1. Fundamentals of Strategic Marketing and Branding What is Marketing? Definition: Marketing is the business of promoting and selling products or services, including market research and advertising. Modern Definition: Marketing focuses on actions to attract an audience to products through quality messaging, demonstrating product value, strengthening loyalty, and increasing sales. Purpose: To get people interested in services and products by understanding their needs through market research, analysis, and insights. What is Branding? Definition: A brand is a set of features that distinguish one organization from another, including a name, logo, and design. Importance: Builds the company’s identity, makes it recognizable, increases employee pride, and supports marketing. Key Branding Terminology: Brand Awareness: How well people recognize your brand. Brand Extension: Expanding a brand into new markets or product lines. Brand Recognition: The public’s ability to identify a brand by visual elements without its name.
Understand the Problem
The question is presenting a comprehensive overview of digital marketing concepts, covering various aspects such as the definition of marketing, branding, digital vs. traditional marketing, types of digital marketing, measurement of digital metrics, and the responsibilities of a digital marketing specialist. It aims to provide foundational knowledge on the topic.
Answer
Digital marketing involves using online platforms and technology to promote and sell products.
Digital marketing involves using online platforms and technology to promote and sell products.
Answer for screen readers
Digital marketing involves using online platforms and technology to promote and sell products.
More Information
Digital marketing utilizes digital channels such as websites, social media, mobile apps, and more to engage potential customers, making it a crucial component of modern business strategies.
Tips
Confusing digital marketing with traditional marketing tactics can be a mistake; always consider the digital platforms involved.
Sources
- What is Digital Marketing? Types, Examples and Benefits | Mailchimp - mailchimp.com
- What Is Digital Marketing? Types and Examples - Investopedia - investopedia.com
- What is Marketing, and What's Its Purpose? - HubSpot Blog - blog.hubspot.com
