Match the concepts of marketing in Column I with their respective definitions in Column II.
Understand the Problem
The question is asking to match concepts of marketing with their respective definitions. It involves identifying the correct relationships between the concepts in Column I and the definitions in Column II.
Answer
(b) 1-i, 2-iii, 3-ii
The final answer is (b) 1-i, 2-iii, 3-ii.
Answer for screen readers
The final answer is (b) 1-i, 2-iii, 3-ii.
More Information
The Product Concept focuses on maintaining high quality, the Selling Concept is about aggressive persuasion to buy, and the Marketing Concept centers on satisfying customer needs.
Tips
A common mistake is confusing the Selling and Marketing Concepts; remember, Selling is more about persuasion, whereas Marketing aims at satisfying needs.
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