Doordarshan, Close-up, Frooti, Olay, Lotus, Surf are examples of brand equity or loyalty?

Understand the Problem

The question is asking whether the examples provided (Doordarshan, Close-up, Frooti, Olay, Lotus, Surf) are related to brand equity or brand loyalty. This question pertains to concepts in marketing and branding.

Answer

Brand equity.

The examples provided, such as Doordarshan, Close-up, Frooti, Olay, Lotus, and Surf, are examples of brand equity.

Answer for screen readers

The examples provided, such as Doordarshan, Close-up, Frooti, Olay, Lotus, and Surf, are examples of brand equity.

More Information

Brand equity is the additional value a brand name provides to a product, leading to consumer trust and preference.

Tips

A common mistake is confusing brand equity with brand loyalty. Brand loyalty refers to repeated purchases, while brand equity relates to the perceived value and strength of the brand.

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