Doordarshan, Close-up, Frooti, Olay, Lotus, Surf are examples of brand equity or loyalty?
Understand the Problem
The question is asking whether the examples provided (Doordarshan, Close-up, Frooti, Olay, Lotus, Surf) are related to brand equity or brand loyalty. This question pertains to concepts in marketing and branding.
Answer
Brand equity.
The examples provided, such as Doordarshan, Close-up, Frooti, Olay, Lotus, and Surf, are examples of brand equity.
Answer for screen readers
The examples provided, such as Doordarshan, Close-up, Frooti, Olay, Lotus, and Surf, are examples of brand equity.
More Information
Brand equity is the additional value a brand name provides to a product, leading to consumer trust and preference.
Tips
A common mistake is confusing brand equity with brand loyalty. Brand loyalty refers to repeated purchases, while brand equity relates to the perceived value and strength of the brand.
Sources
- Brand Equity, The Challenge - LinkedIn - linkedin.com
- Brand Equity | Principles of Marketing - Courses.lumenlearning.com - courses.lumenlearning.com
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