Define product planning.
Understand the Problem
The question is asking for a definition of product planning, which refers to the process of developing a product strategy and ensuring that the product meets market demands as well as company goals. This includes identifying target markets, analyzing competition, and establishing timelines and milestones for product development.
Answer
Strategic process of guiding a product from idea to launch, including all product development aspects.
Product planning is the strategic process of guiding a product from idea to launch, including all aspects of product development such as market research, strategic planning, product design, development, manufacturing, and pricing.
Answer for screen readers
Product planning is the strategic process of guiding a product from idea to launch, including all aspects of product development such as market research, strategic planning, product design, development, manufacturing, and pricing.
More Information
Product planning is crucial for ensuring that a product meets market demands and is launched successfully. It involves a comprehensive understanding of product life cycles and customer needs.
Sources
- Product Planning: What to Do, with Whom, and When? - productplan.com
- What is Product Planning | Pragmatic Institute - pragmaticinstitute.com
- Product planning: Definition, benefits, & how-to guide | Appcues Blog - appcues.com
