Adidas makes official NBA jerseys. In this case, Adidas is the ________ and the NBA is the ________.
Understand the Problem
The question is asking about the relationship between Adidas and the NBA in the context of licensing, specifically identifying which entity is the licensor and which is the licensee.
Answer
Licensor; Licensee
The final answer is Licensor; Licensee.
Answer for screen readers
The final answer is Licensor; Licensee.
More Information
In a typical licensor-licensee relationship, the brand (Adidas) holds the rights to produce products carrying another entity's trademarks, in this case, the NBA.
Tips
Ensure you distinguish between who holds the rights and who is granted permission. The licensor grants rights to the licensee.
Sources
- Solved: Adidas® makes official NBA® jerseys - gauthmath.com
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