COMMUNICATION THE COMMUNICATION PROCESS - Communication is a process of exchanging meaningful messages using common symbols. It also comes from the Latin word which means 'working... COMMUNICATION THE COMMUNICATION PROCESS - Communication is a process of exchanging meaningful messages using common symbols. It also comes from the Latin word which means 'working as one'. THE ELEMENTS OF COMMUNICATION SOURCE - The source imagines, creates and sends the message. In a public speaking situation, the source is the person giving the speech. He or she conveys the message by sharing new information with the audience. MESSAGE - The message is the stimulus or meaning produced by the source for the receiver or audience. CHANNEL - The channel is how a message or messages travel between source and receiver. There are multiple communication channels available to us today. RECEIVER - The receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source. FEEDBACK - Feedback is composed of messages the receiver sends back to the source. ENVIRONMENT - The atmosphere, physical and psychological, where an individual sends and receives messages. CONTEXT - The context of the communication interaction involves the setting, scene, and expectations of the individuals involved. INTERFERENCE OR NOISE - This is anything that blocks or changes the source’s intended meaning of the message. BASIC MODELS OF COMMUNICATION TRANSACTIONAL - Refers to the continuous exchange of information in which both the sender and the recipient are engaged and take turns communicating messages. INTERACTIVE - Refers to the two-way method of communication with feedback. LINEAR MODEL - A model that proposes communication only moves in one direction. LITERACY - Refers to the ability to recognize, comprehend, analyze, develop, convey, and compute using printed and written materials related to various contexts. WHY IS LITERACY IMPORTANT? MEDIA - The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. MEDIA LITERACY - Ability to understand, select, evaluate, and use of media as a leading purveyor and processor, if not producer, of information. INFORMATION LITERACY - Ability to access or recognize information; the evaluation, creation, and sharing of information and knowledge using various tools, formats, and channels. TECHNOLOGY LITERACY - The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. MEDIA AND INFORMATION LITERACY - The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. Read more