Categorize the different types of Facebook audience and type on social media platforms.
Understand the Problem
The question is asking for an overview of the various audience types on Facebook and potentially comparing them to audience types on other social media platforms. This involves identifying and categorizing the different demographics, interests, and behaviors of Facebook users, as well as how these compare to users on platforms such as Instagram, Twitter, LinkedIn, etc.
Answer
Facebook audiences: Core, Custom, Lookalike.
Facebook audiences can be categorized into Core Audiences, Custom Audiences, and Lookalike Audiences. Core Audiences use demographics, interests, and location. Custom Audiences focus on existing users from sources like a customer list or website traffic. Lookalike Audiences target people similar to existing customers.
Answer for screen readers
Facebook audiences can be categorized into Core Audiences, Custom Audiences, and Lookalike Audiences. Core Audiences use demographics, interests, and location. Custom Audiences focus on existing users from sources like a customer list or website traffic. Lookalike Audiences target people similar to existing customers.
More Information
Core Audiences allow targeting based on demographics like age and location. Custom Audiences let businesses target people who have already shown interest. Lookalike Audiences help reach new people similar to your best existing customers.
Tips
A common mistake is not correctly calibrating Lookalike Audiences, which may result in targeting too broad or narrow an audience. Ensure you have comprehensive source data for more effective targeting.
Sources
- How to Create Profitable Facebook Targeting Audiences - socialmediaexaminer.com
- Facebook Ad Targeting in 2025: The Complete Guide - wordstream.com
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