Business research methods types, objective, types and process
Understand the Problem
The question is asking about the types, objectives, and processes of business research methods. This involves discussing different categories of research methods used in business, what objectives they aim to achieve, and the steps involved in conducting such research.
Answer
Qualitative and quantitative research methods
The main types of business research methods are qualitative and quantitative research methods.
Answer for screen readers
The main types of business research methods are qualitative and quantitative research methods.
More Information
Qualitative research typically includes methods like interviews, focus groups, and ethnography, while quantitative research involves statistical data analysis through surveys and experiments.
Tips
Ensure to choose the appropriate method based on the research question and objectives.
Sources
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