An exploratory research design is used to analyze why consumer preferences are shifting in a market. Which method would be least effective for such an analysis?
Understand the Problem
The question is asking which research method is least effective for analyzing consumer preferences in a market using an exploratory research design. It provides four options to choose from.
Answer
Randomized controlled trials.
The final answer is D. Randomized controlled trials.
Answer for screen readers
The final answer is D. Randomized controlled trials.
More Information
Randomized controlled trials are typically used for testing hypotheses in more structured, causal research designs rather than exploratory research.
Tips
Avoid choosing methods that require pre-defined hypotheses or structured data collection, as exploratory research seeks to understand basic insights.
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