Among the following options, which aspect of customer interaction is emphasized in relationship marketing?
Understand the Problem
The question is asking us to identify which option among the provided choices is most aligned with the principles of relationship marketing, which focuses on building and maintaining long-term customer relationships rather than just immediate sales.
Answer
Customer retention.
The final answer is customer retention.
Answer for screen readers
The final answer is customer retention.
More Information
Relationship marketing focuses on building strong, long-term customer relationships by emphasizing retention. This approach seeks to foster customer loyalty and trust, leading to increased lifetime value for the business.
Tips
A common mistake is mistaking short-term transaction focus for relationship marketing. Instead, remember that it's all about long-term engagement.
Sources
- What Is Relationship Marketing? | Definition from TechTarget - techtarget.com
- Relationship Marketing | ANA - Association of National Advertisers - ana.net
- Relationship Marketing | Help Scout - helpscout.com
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