1. The ______ concept rests on four pillars: target market, customer needs, integrated marketing and profitability. a) Product b) Marketing c) Marketing Research d) Holistic 2. Wit... 1. The ______ concept rests on four pillars: target market, customer needs, integrated marketing and profitability. a) Product b) Marketing c) Marketing Research d) Holistic 2. With the help of __________ marketers can analyze customer behavior. a) Production concept b) Enterprise c) None of these d) Marketing Research 3. __________ is one of the patterns of target market selection. a) Full market coverage b) Middle market coverage c) Half market coverage d) All of these 4. __________ is an element of the Marketing Mix. a) Profit b) Price c) Investment d) Plan 5. __________ is the part of the product that carries information about the product and the seller. a) Channels b) Label c) Profit d) Decision 6. __________ when registered becomes a trademark. a) Brand b) Patent c) Product d) Copyright 7. _______ distribution system, two or more firms at the same level come together for marketing purposes. a) Horizontal b) Multi-Level c) Supply d) None of these 8. ________ includes tools like discounts, coupons, free samples, etc. used to stimulate demand. a) Public Relations b) Sales Promotion c) Prospecting d) Mentoring 9. _________ is one of the important steps in personal selling. a) Blurring b) Reporting c) Prospecting d) Mentoring 10. Ethics is a branch of __________ which is concerned with human conduct. a) Physiology b) Psychology c) Philosophy d) Sociology 11. _________ marketing makes use of electronic devices such as computers. a) Digital b) Green c) Traditional d) All of these 12. __________ are main factors contributing to the success of brands in India. a) Unique Selling Proposition b) Consistency c) Innovations d) All of these. Read more