Values and Attitudes vs Propaganda

Values are fundamental beliefs that guide our actions and judgments, shaping our responses to people, events, and situations.

Propaganda aims to influence people's beliefs and behaviors by spreading specific ideas and perspectives, often with a persuasive intent.

Values determine what we deem right or wrong, desirable or undesirable, and act as our personal criteria for evaluating things.

The impact of values extends to our actions and reactions. They shape our choices and influence our behavior, ultimately reflecting our core beliefs.

The purpose of propaganda is to spread information strategically, aiming to manipulate public perception, shape opinions, and ultimately influence behavior.

Spin involves presenting information in a way that favors a particular perspective, often minimizing negative aspects and highlighting positive ones.

Public relations focuses on building positive relationships between individuals, organizations, and the public. It involves managing communication strategically.

Propaganda is a deliberate and systematic attempt to manipulate public perception, control thoughts, and influence behavior to benefit the propagandist.

The theory that the ruling class uses cultural institutions to maintain its power and wealth in capitalist societies.

A set of beliefs, values, and understandings that shape our perceptions of the world.

A film analysis approach that examines how films represent class dynamics and the values that uphold social hierarchies.

The dominance of certain aspects of life and thought by a dominant culture and its values penetrating society.

The ways of living, including interests, hobbies, behaviors, and opinions of individuals, families, groups, or communities.

A model that explains how supply and demand interact to determine the price of goods and services.

Techniques used in propaganda to persuade audiences, often employing emotional appeals and manipulation.

A French aristocrat who coined the term 'ideologie' to describe the science of ideas.

This technique uses an appeal to the majority to convince others to follow the crowd. It often highlights the popularity of a product or idea to make it seem more desirable. Think of it as "Everybody's doing it!"

This propaganda method relies on presenting a one-sided view of an issue, leaving out important information or using false claims to create a biased impression. It's like stacking a deck of cards to favor a specific outcome.

This technique uses vague, emotionally charged language to appeal to people's values and beliefs without providing concrete evidence or specific plans. It's all about sounding good, but lacking substance.

This technique uses the authority or credibility of a person, organization, or symbol to promote an idea, product, or message. It's about transferring trust from a respected source to the message itself.

This technique aims to make the propagandist or the message seem relatable by portraying them as ordinary people with similar values and concerns as the audience. It's about building trust and rapport through shared experiences.

This technique uses endorsements or testimonials from individuals to influence the audience's perception of a person, product, or idea. It relies on the idea that people are more likely to trust the opinions of others.

This technique uses negative labels or insults to attack an individual, group, idea, or belief. It aims to create prejudice and fear by associating a negative image with the target.

This theory argues that cinema inherently embodies ideological perspectives because it uses visual and narrative techniques to represent reality in a specific way. It suggests that even seemingly neutral films reflect a particular worldview or ideology.