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Questions and Answers
Gramsci's theory explores how cultural institutions are utilized by the ruling class to secure their power.
Gramsci's theory explores how cultural institutions are utilized by the ruling class to secure their power.
True (A)
Althusserian film theory analyzes how films represent dynamics of wealth distribution.
Althusserian film theory analyzes how films represent dynamics of wealth distribution.
False (B)
Values are principles used to judge the worth of an idea or practice.
Values are principles used to judge the worth of an idea or practice.
True (A)
Anarchism is a form of environmentalism.
Anarchism is a form of environmentalism.
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Affective expressions of belief that endures are not considered values.
Affective expressions of belief that endures are not considered values.
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The term propaganda is derived from the Latin word meaning "to hinder".
The term propaganda is derived from the Latin word meaning "to hinder".
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Media hegemony is the domination of certain aspects of life by the infiltration of a dominant culture.
Media hegemony is the domination of certain aspects of life by the infiltration of a dominant culture.
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The Vatican established the sacre congregatio de Propahande fide to promote the growth of Protestantism.
The Vatican established the sacre congregatio de Propahande fide to promote the growth of Protestantism.
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Social class is an intangible element of lifestyles.
Social class is an intangible element of lifestyles.
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Propaganda involves communicating ideas designed to persuade people to think and behave in a desired way.
Propaganda involves communicating ideas designed to persuade people to think and behave in a desired way.
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Testimonial is a form of propaganda that utilizes endorsements from famous individuals.
Testimonial is a form of propaganda that utilizes endorsements from famous individuals.
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Spin is used to maximize negative information in a story.
Spin is used to maximize negative information in a story.
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Antoine Destutt de Tracy coined the term ideologie from the Greek word idea and the term logo.
Antoine Destutt de Tracy coined the term ideologie from the Greek word idea and the term logo.
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Public relations deals with how organizations build positive relationships with the public.
Public relations deals with how organizations build positive relationships with the public.
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The market model operates when supply is greater than demand.
The market model operates when supply is greater than demand.
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Jowett and O'Denviell defined propaganda as a random attempt to shape perceptions.
Jowett and O'Denviell defined propaganda as a random attempt to shape perceptions.
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The bandwagon technique suggests that if you don't join a group you will be included.
The bandwagon technique suggests that if you don't join a group you will be included.
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Card stacking involves presenting a biased argument by combining falsehoods and hiding opposing evidence.
Card stacking involves presenting a biased argument by combining falsehoods and hiding opposing evidence.
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Glittering generalities are specific and substantive strategies that connect with the audience's beliefs.
Glittering generalities are specific and substantive strategies that connect with the audience's beliefs.
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The transfer technique uses the authority of a person to devalue a message.
The transfer technique uses the authority of a person to devalue a message.
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The 'plain folks' technique is when a spokesperson gives the impression that they are of humble origins.
The 'plain folks' technique is when a spokesperson gives the impression that they are of humble origins.
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Testimonial involves using the voice of the people to discredit a person or product.
Testimonial involves using the voice of the people to discredit a person or product.
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Name calling creates fear and prejudice by using positive words to build support.
Name calling creates fear and prejudice by using positive words to build support.
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The Apparatus Theory says that cinema is inherently ideological due to its mechanisms of representation.
The Apparatus Theory says that cinema is inherently ideological due to its mechanisms of representation.
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Study Notes
Values and Attitudes
- Values are a special kind of belief, enduring and unlikely to change.
- Attitudes are affective expressions of belief, responses to events, or stances towards people.
- Values affect personal behavior by predisposing responses to situations, events, or people.
- Values define what is right or wrong, desirable or undesirable.
- Values are principles used to judge the worth of ideas or practices.
- Values provide criteria to judge by.
- Spiritual values directly influence actions and decisions concerning a higher power.
Propaganda
- Propaganda disseminates or promotes particular ideas.
- Propaganda's Latin root means "to propagate" or "to sow".
- Propaganda has been used in history to advance religion and justify conquest.
- In 1672, the Vatican established a sacred congregation for propagating the faith of the Roman Catholic Church.
- Propaganda aimed to counteract the spread of Protestantism.
- Propaganda often involves deceit, manipulation, and lies.
- In 1937, the Institute for Propaganda Analysis (IPA) was founded in the United States to examine propaganda.
- Propaganda aims to persuade people to think and act in a desired way.
- Propaganda is expressed through various mediums like social media.
Propaganda Devices
- Bandwagon: The idea that everyone is doing it, so you should too.
- Card Stacking: Biased arguments that hide opposing evidence.
- Glittering Generalities: Broad, vague statements that evoke positive feelings.
- Transfer: Using the authority or credibility of a person to promote an idea.
- Plain Folks: Portraying a person as ordinary to make them relatable.
- Testimonial: Endorsement by an influential figure.
- Name-Calling: Use negative terms to attack an idea.
Media and Ideology
- Ideology is a set of beliefs and ideas, often connected to enlightenment.
- Antoine Destutt de Tracy coined the term "ideology" in the late 18th century.
- Ideology comes from Greek roots meaning "pattern" and "study."
Media Organizations and Stakeholders
- Market Model, operates using the logic of supply and demand.
- Economic equilibrium is reached when the quantity demanded is equal to the quantity supplied.
Lifestyles
- Lifestyles represent the ways people live, encompassing interests, behaviors, and opinions.
- Lifestyle consists of tangible and intangible elements. -Tangible elements include social class, income, and status. -Intangible elements include values, attitudes, and interests.
- Mass advertising encourages people to favor products that align with specific lifestyles.
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Description
This quiz explores the concepts of values and attitudes, highlighting their roles in personal behavior and moral judgment. Additionally, it examines the nature of propaganda, its historical significance, and its impact on beliefs and actions. Test your understanding of these important social concepts.
