Article 5.1
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Questions and Answers

Why is it important to include a control group in experiments?

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What was the difference in the increase of searches between the observational part of the study and the controlled experiment?

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What can controlled experiments help with in the online world?

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What does the text suggest about the value of an experiment?

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What should a company do to gain a competitive advantage?

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What can companies use online A/B tests to optimize?

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What is the purpose of an A/B test?

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Why do many organizations fail to conduct experiments effectively?

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What do managers need to understand about making changes online?

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What can companies assess through online experiments?

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Which model of organizing data scientists focuses on building better experimentation tools and developing more advanced statistical algorithms?

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What is the main disadvantage of the decentralized model of organizing data scientists?

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Which model of organizing data scientists focuses mostly on the design, execution, and analysis of controlled experiments?

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Why might a company with multiple businesses choose a decentralized model of organizing data scientists?

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What is the importance of using different metrics in evaluating experiments?

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