15 Questions
Why is it important to include a control group in experiments?
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What was the difference in the increase of searches between the observational part of the study and the controlled experiment?
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What can controlled experiments help with in the online world?
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What does the text suggest about the value of an experiment?
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What should a company do to gain a competitive advantage?
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What can companies use online A/B tests to optimize?
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What is the purpose of an A/B test?
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Why do many organizations fail to conduct experiments effectively?
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What do managers need to understand about making changes online?
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What can companies assess through online experiments?
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Which model of organizing data scientists focuses on building better experimentation tools and developing more advanced statistical algorithms?
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What is the main disadvantage of the decentralized model of organizing data scientists?
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Which model of organizing data scientists focuses mostly on the design, execution, and analysis of controlled experiments?
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Why might a company with multiple businesses choose a decentralized model of organizing data scientists?
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What is the importance of using different metrics in evaluating experiments?
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Test your knowledge on the power of online experiments and A/B testing with this quiz. Explore how companies can benefit from adopting an experimental mindset and learn about the strategies discussed in the article by Kohavi & Thomke (2017).
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