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Understanding the Self: Brain Parts Review Quiz

10 Questions

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Understanding the Self: Brain Parts Review Quiz

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Questions and Answers

Which lobe of the brain is responsible for sense of hearing and meaningful speech?

Occipital lobe

Temporal lobe (correct)

Frontal lobe

Parietal lobe

Which part of the brain is a major processing center for emotions?

Frontal lobe

Parietal lobe

Hypothalamus

Amygdala (correct)

What are the six basic emotions identified by Paul Eckman?

Anger, Fear, Disgust, Surprise, Happiness, Sadness (correct)

Anger, Fear, Surprise, Happiness, Sadness, Excitement

Anger, Fear, Disgust, Love, Joy, Sadness

Anger, Fear, Disgust, Contempt, Happiness, Sadness

What is the driving force behind how we behave and act according to the text?

Emotions Signup and view all the answers

What is the mental portrayal of what is going on in your body when you have an emotion according to the text?

"Feelings" Signup and view all the answers

What is brand positioning?

Owning a unique position in the mind of the target consumer Signup and view all the answers

What is competitive advantage?

A company's ability to perform in ways that competitors cannot or will not match Signup and view all the answers

What is differentiation in branding?

Creating a difference to have product distinction Signup and view all the answers

What is segmentation in marketing?

Dividing market into distinct group of customers using segmentation process Signup and view all the answers

What are the three positioning requirements?

Determine the frame of reference, identify optimal points or parity and points of difference, create a brand mantra Signup and view all the answers