Understanding the Self: Brain Parts Review Quiz
10 Questions
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Understanding the Self: Brain Parts Review Quiz

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Questions and Answers

Which lobe of the brain is responsible for sense of hearing and meaningful speech?

  • Occipital lobe
  • Temporal lobe (correct)
  • Frontal lobe
  • Parietal lobe

    • Which part of the brain is a major processing center for emotions?

  • Frontal lobe
  • Parietal lobe
  • Hypothalamus
  • Amygdala (correct)

    • What are the six basic emotions identified by Paul Eckman?

  • Anger, Fear, Disgust, Surprise, Happiness, Sadness (correct)
  • Anger, Fear, Surprise, Happiness, Sadness, Excitement
  • Anger, Fear, Disgust, Love, Joy, Sadness
  • Anger, Fear, Disgust, Contempt, Happiness, Sadness

    • What is the driving force behind how we behave and act according to the text?

    <p>Emotions</p> Signup and view all the answers

    What is the mental portrayal of what is going on in your body when you have an emotion according to the text?

    <p>&quot;Feelings&quot;</p> Signup and view all the answers

    What is brand positioning?

    <p>Owning a unique position in the mind of the target consumer</p> Signup and view all the answers

    What is competitive advantage?

    <p>A company's ability to perform in ways that competitors cannot or will not match</p> Signup and view all the answers

    What is differentiation in branding?

    <p>Creating a difference to have product distinction</p> Signup and view all the answers

    What is segmentation in marketing?

    <p>Dividing market into distinct group of customers using segmentation process</p> Signup and view all the answers

    What are the three positioning requirements?

    <p>Determine the frame of reference, identify optimal points or parity and points of difference, create a brand mantra</p> Signup and view all the answers

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