Understanding the Self: Brain Parts Review Quiz

<p>Emotions</p> Signup and view all the answers

<p>&quot;Feelings&quot;</p> Signup and view all the answers

<p>Owning a unique position in the mind of the target consumer</p> Signup and view all the answers

<p>A company's ability to perform in ways that competitors cannot or will not match</p> Signup and view all the answers

<p>Creating a difference to have product distinction</p> Signup and view all the answers

<p>Dividing market into distinct group of customers using segmentation process</p> Signup and view all the answers

<p>Determine the frame of reference, identify optimal points or parity and points of difference, create a brand mantra</p> Signup and view all the answers