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COPY: Understanding Semantic Whole and Cross-Media Concepts

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COPY: Understanding Semantic Whole and Cross-Media Concepts

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Questions and Answers

What is the main purpose of cross-media practices according to the text?

To increase the number of media platforms used

To address the fragmentation of audiences

To enhance audience engagement and retention (correct)

To encourage collaboration between different media organizations

What does the prefix 'trans' mean according to the text?

Across; beyond

Through

Into another state or place

All of the above (correct)

Which of the following is NOT a characteristic of cross-media from an inward perspective according to the text?

Focusing on cross-media facilities in productions

Convergence of different media platforms within the same organization

Focusing on the convergence of radio, internet, and TV

Encouraging audience fragmentation (correct)

What is the relationship between individual texts in the 'semantic whole' according to the text?

They enter into an 'interpretative dialogue' with each other and the whole Signup and view all the answers

Which of the following is NOT a type of cross-media practice mentioned in the text?

Audience fragmentation Signup and view all the answers

What does cross-media from an outward perspective relate to?

Cross-promotion and cross-media storylines Signup and view all the answers

What does the text suggest is the purpose of cross-media practices?

To address the fragmentation of audiences Signup and view all the answers

What does cross-media from an inward perspective involve?

Focusing on cross-media facilities in production Signup and view all the answers

What does the prefix 'trans' mean, according to the text?

Both (a) and (c) Signup and view all the answers

Which of the following is NOT an example of cross-media from an inward perspective, according to the text?

Cross-promotion between different media platforms Signup and view all the answers

What is the 'semantic whole'?

A space where individual texts engage in an interpretative dialogue Signup and view all the answers

Which of the following is NOT mentioned as a characteristic of the 'semantic whole' in the text?

It aims to enhance audience engagement and retention Signup and view all the answers

Based on the text, which of the following is NOT a meaning of the prefix 'trans'?

Within or inside Signup and view all the answers

Which of the following is NOT an example of cross-media from an outward perspective?

Convergence of media platforms within an organization Signup and view all the answers

Based on the text, what is the relationship between the 'semantic whole' and cross-media practices?

The 'semantic whole' is a space where cross-media practices occur Signup and view all the answers