15 Questions
What is the main purpose of cross-media practices according to the text?
To enhance audience engagement and retention
What does the prefix 'trans' mean according to the text?
All of the above
Which of the following is NOT a characteristic of cross-media from an inward perspective according to the text?
Encouraging audience fragmentation
What is the relationship between individual texts in the 'semantic whole' according to the text?
They enter into an 'interpretative dialogue' with each other and the whole
Which of the following is NOT a type of cross-media practice mentioned in the text?
Audience fragmentation
What does cross-media from an outward perspective relate to?
Cross-promotion and cross-media storylines
What does the text suggest is the purpose of cross-media practices?
To address the fragmentation of audiences
What does cross-media from an inward perspective involve?
Focusing on cross-media facilities in production
What does the prefix 'trans' mean, according to the text?
Both (a) and (c)
Which of the following is NOT an example of cross-media from an inward perspective, according to the text?
Cross-promotion between different media platforms
What is the 'semantic whole'?
A space where individual texts engage in an interpretative dialogue
Which of the following is NOT mentioned as a characteristic of the 'semantic whole' in the text?
It aims to enhance audience engagement and retention
Based on the text, which of the following is NOT a meaning of the prefix 'trans'?
Within or inside
Which of the following is NOT an example of cross-media from an outward perspective?
Convergence of media platforms within an organization
Based on the text, what is the relationship between the 'semantic whole' and cross-media practices?
The 'semantic whole' is a space where cross-media practices occur
Explore the concept of semantic whole and cross-media from both an inward and outward perspective. Learn about the interpretative dialogue between individual texts and the production of cross-media storylines towards the audience.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
