Semantic Triangle Flashcards
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Semantic Triangle Flashcards

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Questions and Answers

What does the Semantic Triangle represent?

  • The three factors involved in making or understanding a statement (correct)
  • Both A and C (correct)
  • Only the symbols used in communication
  • The relationships between thoughts and referents (correct)
  • What is Symbolism?

    The study of the influence of language and symbols on thought.

    A symbol can be a ______, image, icon, or sound-image.

    word

    Define 'Referent'.

    <p>The thing that a symbol represents; OBJECT.</p> Signup and view all the answers

    The bottom line of the Semantic Triangle is filled in to represent a symbol for every referent.

    <p>False</p> Signup and view all the answers

    What is the proper meaning of superstition?

    <p>Assumes meanings are fixed.</p> Signup and view all the answers

    What does 'thought ----> symbol' signify?

    <p>A causal relation between thought and the symbols that represent them.</p> Signup and view all the answers

    In the statement 'thought -----> referent', what does it represent?

    <p>An adequate relation where thought refers to a referent.</p> Signup and view all the answers

    What is important about signs?

    <p>A sign refers to a place and is interpreted by a person.</p> Signup and view all the answers

    What does perception involve when naming objects?

    <p>Interpreting sensory data and treating them as signs of a referent.</p> Signup and view all the answers

    What does the Jeep Cherokee example illustrate?

    <p>How symbols interact to convey or create meaning in consumers' minds.</p> Signup and view all the answers

    Why do we use symbols?

    <p>To invoke references and convey meaning.</p> Signup and view all the answers

    Study Notes

    Semantic Triangle Overview

    • The Semantic Triangle illustrates three factors: Symbol, Thought (Reference), and Referent, each positioned at the triangle's corners with interrelations depicted as sides.
    • The triangle's base differs in composition from its sides, emphasizing distinct relationships among components.

    Key Concepts in Symbolism

    • Symbolism investigates the role of language and symbols in human affairs and their impact on thoughts and communication.

    Understanding Symbols

    • Symbols include words, images, icons, and sound-images, serving as tools to convey or create meaning.

    Components of the Triangle

    • Thought (Reference) refers to ideas or images signified by symbols.
    • Referent is the specific object or thing a symbol represents.

    Dotted Line Significance

    • The bottom line of the triangle is dotted to indicate that meanings are not fixed, allowing multiple symbols for a single referent rather than a one-to-one mapping.

    Superstition and Language

    • The concept of superstition assumes that meanings are rigidly defined, which can limit interpretation and understanding.

    Causal Relationships

    • The relationship between Thought and Symbol is causal, symbolizing that a thought corresponds to a symbolic representation.
    • The connection between Thought and Referent is adequate, indicating that a thought effectively refers to the object it signifies.
    • The relationship between Symbol and Referent is indirect, reliant on interpretation.

    Important Signs Factors

    • A sign consists of three components: a symbol, a reference point (place), and the personal interpretation by an individual.

    Perception of Symbols

    • Perception involves interpreting sensory data (e.g., seeing a chair) as representations of referents based on cognitive processes.

    Jeep Cherokee Example

    • The representation of the Jeep Cherokee illustrates how symbols can influence consumer meanings and perceptions, showcasing interaction in branding.

    Role of Words

    • Words symbolize thoughts and represent tangible referents; for instance, "dog" evokes a personal image of a canine, varying by individual experience and emotional connection.

    Purpose of Using Symbols

    • Symbols are essential for invoking references, conveying nuanced meanings, and facilitating communication in various contexts.

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    Description

    Explore the concepts of the Semantic Triangle and the role of symbolism in communication through these flashcards. Each card provides a definition of key terms and their interrelations. Ideal for anyone studying language and semantics.

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