Questions and Answers
What can influence the perceived effectiveness of medication, according to the text?
The branding and design of the medication
What can trigger customers to spend more than usual?
The mere presence of a specific logo
What does the text suggest about the impact of branding on consumer behavior?
Branding can influence consumer actions and physiology
What do companies understand about brands?
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What does the text imply about the purpose of branding and design?
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