The Power of Branding and Design Quiz
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Questions and Answers

What can influence the perceived effectiveness of medication, according to the text?

  • The branding and design of the medication (correct)
  • The color and packaging of the pill
  • The price of the medication
  • The presence of a well-known logo on the packaging

    • What can trigger customers to spend more than usual?

  • The taste of the product
  • The color of the product packaging
  • The mere presence of a specific logo (correct)
  • The weight of the product packaging

    • What does the text suggest about the impact of branding on consumer behavior?

  • Consumer behavior is only influenced by product quality
  • Consumer behavior is influenced by pricing alone
  • Branding can influence consumer actions and physiology (correct)
  • Branding has no impact on consumer behavior

    • What do companies understand about brands?

    <p>Brands are like placebos and can influence consumer perception</p> Signup and view all the answers

    What does the text imply about the purpose of branding and design?

    <p>To manipulate consumer perceptions and behavior</p> Signup and view all the answers

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