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Questions and Answers
Which of the following best describes the purpose of branding?
Which of the following best describes the purpose of branding?
- To design a memorable logo for a company
- To create a strong emotional connection with consumers (correct)
- To grow advocacy and loyalty among customers
- To establish a consistent theme in marketing communications
Which elements are combined to create a positive perception of a company through branding?
Which elements are combined to create a positive perception of a company through branding?
- Logo, design, mission statement, and consistent theme (correct)
- Logo and design
- Design and consistent theme
- Logo, design, and mission statement
What is the long-term benefit of effective branding?
What is the long-term benefit of effective branding?
- Creating a strong emotional connection with consumers
- Growing advocacy and loyalty among customers (correct)
- Establishing a consistent theme in marketing communications
- Designing a memorable logo for a company
Which of the following is NOT a key element in branding?
Which of the following is NOT a key element in branding?
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What is the main goal of effective branding?
What is the main goal of effective branding?
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What does branding aim to establish in consumers?
What does branding aim to establish in consumers?
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