Podcast
Questions and Answers
Which of the following is true about advertising and promotion in organizations?
Which of the following is true about advertising and promotion in organizations?
- The amount of money spent on advertising and promotion has increased over the past decade (correct)
- Advertising and promotion have decreased in importance over the past decade
- Advertising and promotion are only important for global firms
- Advertising and promotion are not important in organizations
What is the term used to describe coordinating the various marketing and promotional elements to achieve marketing objectives?
What is the term used to describe coordinating the various marketing and promotional elements to achieve marketing objectives?
- Mass-media advertising
- Marketing process
- Integrated marketing communications (correct)
- Promotional mix
In today's world, what influences many of our daily activities such as buying groceries and selecting a restaurant for dinner?
In today's world, what influences many of our daily activities such as buying groceries and selecting a restaurant for dinner?
- Advertisements (correct)
- Integrated marketing communications
- Sales promotion
- Mass-media advertising
Which of the following is NOT mentioned as an example of activities influenced by advertisements?
Which of the following is NOT mentioned as an example of activities influenced by advertisements?
What has become increasingly important in the promotional function of most companies?
What has become increasingly important in the promotional function of most companies?
Advertising and other forms of promotion are an integral part of the ______ process in most organizations.
Advertising and other forms of promotion are an integral part of the ______ process in most organizations.
Over the past decade, the amount of money spent on advertising, sales promotion and other elements of the promotional mix has increased tremendously, both for the local and global ______.
Over the past decade, the amount of money spent on advertising, sales promotion and other elements of the promotional mix has increased tremendously, both for the local and global ______.
In today’s world, all of us are under the influence of ______.
In today’s world, all of us are under the influence of ______.
Right from buying groceries to children’s study materials, finding a holiday spot to watching a movie, selecting a restaurant for dinner to book an event hall for special events, and searching educational institutions to hunting for a company to find jobs, almost every act is guided and decided by ______.
Right from buying groceries to children’s study materials, finding a holiday spot to watching a movie, selecting a restaurant for dinner to book an event hall for special events, and searching educational institutions to hunting for a company to find jobs, almost every act is guided and decided by ______.
However, more and more companies are recognizing the importance of ______, coordinating the various marketing and promotional elements to achieve marketing objectives.
However, more and more companies are recognizing the importance of ______, coordinating the various marketing and promotional elements to achieve marketing objectives.
