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Questions and Answers
What are the key considerations for developing a media strategy, and how do they impact the effectiveness of an advertising campaign?
Deciding on reach, frequency, and impact; selecting media and vehicles; determining media timing; and deciding on geographical media allocation. These considerations ensure that the target audience is reached with the right message at the right time, maximizing the campaign's impact.
What are the main factors to consider when creating an effective advertising message, and how do they impact the message's persuasive power?
Message generation, message evaluation and selection, message execution, and social responsibility review. These factors ensure that the message is clear, relevant, and effective in persuading the target audience.
How do the stage of the product life cycle, market share, and consumer base influence the allocation of advertising budget, and what are the implications for media selection and timing?
These factors influence the budget allocation by considering the product's life cycle stage, market share, and consumer base. This in turn affects media selection and timing to reach the target audience effectively.
What are the key decisions involved in media timing, and how do they impact the effectiveness of an advertising campaign?
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How does geographical media allocation impact the effectiveness of an advertising campaign, and what are the key considerations in making these decisions?
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