Advertising & Promotion Chapter 10 Quiz
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Questions and Answers

What term describes the ability of internet users to control what information they see and the order in which they see it?

  • Content curation
  • Filter bubble
  • Personalization (correct)
  • Pay-per-click

Which term represents the practice of tailoring marketing messages and content to individual users based on their behavior, preferences, and interests?

  • Native advertising
  • Retargeting
  • Contextual advertising
  • Behavioral targeting (correct)

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