Podcast
Questions and Answers
What term describes the ability of internet users to control what information they see and the order in which they see it?
What term describes the ability of internet users to control what information they see and the order in which they see it?
- Content curation
- Filter bubble
- Personalization (correct)
- Pay-per-click
Which term represents the practice of tailoring marketing messages and content to individual users based on their behavior, preferences, and interests?
Which term represents the practice of tailoring marketing messages and content to individual users based on their behavior, preferences, and interests?
- Native advertising
- Retargeting
- Contextual advertising
- Behavioral targeting (correct)