15 Questions
What is the primary purpose of advertising?
To inform, persuade, or remind the target audience about a product or service
Which of the following is NOT an element of the promotional mix?
Product planning
What is the primary advantage of outdoor advertising?
High reach and low cost
What is the main objective of visual merchandising?
To communicate with targeted audiences
Which of the following is a disadvantage of direct mail advertising?
High cost per piece
What is the major purpose of promotion as a marketing function?
To generate sales
What is a major advantage of television advertising?
Wide reach and high impact
Which of the following is an element of the promotional mix?
Publicity
What is the primary purpose of a trade show?
To generate sales leads
What is the main benefit of direct mail advertising?
Highly targeted audience
What is the primary role of promotion in the marketing function?
To communicate with target audiences
Which type of advertising media is most effective for generating immediate sales?
Direct mail advertising
What is the primary purpose of visual merchandising?
To create an inviting store atmosphere
What is a major advantage of outdoor advertising?
Ability to reach a wide audience
What is the primary purpose of trade shows?
To generate leads and build relationships
Study Notes
Role of Promotion and Advertising
- Promotion is a marketing function that aims to inform, persuade, and influence target audiences to drive sales, increase brand awareness, and build customer loyalty.
Advertising and Promotional Media
- Major purpose of advertising: to create awareness, stimulate demand, and differentiate products/services from competitors.
- Advantages and disadvantages of advertising media:
- Radio: target specific audiences, cost-effective, but limited visibility and fleeting message impact.
- Television: high reach and impact, but expensive, and short-lived message impact.
- Direct Mail: targeted, personalized, and measurable, but can be considered spam.
- Outdoor: targets masses, creates awareness, but can be ignored or forgotten.
- Newspaper: wide reach, credibility, and flexibility, but decreasing readership and limited visibility.
Promotional Mix
- Promotional mix: a combination of tactics to communicate with target audiences.
- Elements of the promotional mix:
- Advertising: paid, non-personal communication to promote products/services.
- Publicity: non-paid, non-personal communication to build brand reputation.
- Sales Promotion: short-term incentives to drive sales and increase brand visibility.
- Personal Selling: personal, interactive communication to build relationships and close sales.
Visual Merchandising, Display, and Trade Shows
- Visual Merchandising: creating visually appealing displays to capture attention, convey brand identity, and communicate product benefits.
- Display: strategic placement of products to maximize visibility, accessibility, and impulse purchases.
- Trade Shows: temporary events to showcase products, build brand awareness, and generate leads.
- Purpose of visual merchandising, display, and trade shows: communicate with targeted audiences, build brand awareness, and drive sales.
Role of Promotion and Advertising
- Promotion is a marketing function that aims to inform, persuade, and influence target audiences to drive sales, increase brand awareness, and build customer loyalty.
Advertising and Promotional Media
- Major purpose of advertising: to create awareness, stimulate demand, and differentiate products/services from competitors.
- Advantages and disadvantages of advertising media:
- Radio: target specific audiences, cost-effective, but limited visibility and fleeting message impact.
- Television: high reach and impact, but expensive, and short-lived message impact.
- Direct Mail: targeted, personalized, and measurable, but can be considered spam.
- Outdoor: targets masses, creates awareness, but can be ignored or forgotten.
- Newspaper: wide reach, credibility, and flexibility, but decreasing readership and limited visibility.
Promotional Mix
- Promotional mix: a combination of tactics to communicate with target audiences.
- Elements of the promotional mix:
- Advertising: paid, non-personal communication to promote products/services.
- Publicity: non-paid, non-personal communication to build brand reputation.
- Sales Promotion: short-term incentives to drive sales and increase brand visibility.
- Personal Selling: personal, interactive communication to build relationships and close sales.
Visual Merchandising, Display, and Trade Shows
- Visual Merchandising: creating visually appealing displays to capture attention, convey brand identity, and communicate product benefits.
- Display: strategic placement of products to maximize visibility, accessibility, and impulse purchases.
- Trade Shows: temporary events to showcase products, build brand awareness, and generate leads.
- Purpose of visual merchandising, display, and trade shows: communicate with targeted audiences, build brand awareness, and drive sales.
Role of Promotion and Advertising
- Promotion is a marketing function that aims to inform, persuade, and influence target audiences to drive sales, increase brand awareness, and build customer loyalty.
Advertising and Promotional Media
- Major purpose of advertising: to create awareness, stimulate demand, and differentiate products/services from competitors.
- Advantages and disadvantages of advertising media:
- Radio: target specific audiences, cost-effective, but limited visibility and fleeting message impact.
- Television: high reach and impact, but expensive, and short-lived message impact.
- Direct Mail: targeted, personalized, and measurable, but can be considered spam.
- Outdoor: targets masses, creates awareness, but can be ignored or forgotten.
- Newspaper: wide reach, credibility, and flexibility, but decreasing readership and limited visibility.
Promotional Mix
- Promotional mix: a combination of tactics to communicate with target audiences.
- Elements of the promotional mix:
- Advertising: paid, non-personal communication to promote products/services.
- Publicity: non-paid, non-personal communication to build brand reputation.
- Sales Promotion: short-term incentives to drive sales and increase brand visibility.
- Personal Selling: personal, interactive communication to build relationships and close sales.
Visual Merchandising, Display, and Trade Shows
- Visual Merchandising: creating visually appealing displays to capture attention, convey brand identity, and communicate product benefits.
- Display: strategic placement of products to maximize visibility, accessibility, and impulse purchases.
- Trade Shows: temporary events to showcase products, build brand awareness, and generate leads.
- Purpose of visual merchandising, display, and trade shows: communicate with targeted audiences, build brand awareness, and drive sales.
This quiz covers the role of promotion in marketing, types of advertising media, and the elements of the promotional mix.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
