The Experience Economy and Attention Economy Quiz

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Questions and Answers

What is the term used to describe ventures that seek growth, think strategically, and use innovation?

  • Micro-enterprises
  • Small businesses
  • Service industry
  • Entrepreneurial organizations (correct)

According to Pine and Gilmore (1998), what type of economy follows the goods-based industrial economy?

  • Experience economy (correct)
  • Information economy
  • Attention economy
  • Digital economy

What does Simon (1971) suggest information consumes in an information-rich world?

  • Resources
  • Attention (correct)
  • Time
  • Money

Which term refers to the scarcity created by a wealth of information in an information-rich environment?

<p>Poverty of attention (B)</p> Signup and view all the answers

What happens when organizations do not exhibit entrepreneurial attributes according to Wickham (2006)?

<p>They remain micro-enterprises (A)</p> Signup and view all the answers

How did Gregory (1967) define creativity?

<p>Coming up with a unique idea fit for purpose (B)</p> Signup and view all the answers

What characterizes strong adaptors in Kirton's Adaptors and Innovators theory?

<p>Prefer detail and make decisions incrementally (D)</p> Signup and view all the answers

In Kirton's theory, what describes strong innovators?

<p>Connect disparate information and take big moves daringly (C)</p> Signup and view all the answers

What is a potential downside of strong adaptors according to the text?

<p>Missing important details in the small print (C)</p> Signup and view all the answers

How do strong innovators approach decision-making according to the text?

<p>By connecting disparate information and taking bold moves (D)</p> Signup and view all the answers

Which group may appear more reliable due to their approach but might take longer to arrive at decisions?

<p>Strong adaptors (C)</p> Signup and view all the answers

What distinguishes strong innovators from strong adaptors in decision-making?

<p>Strong innovators connect disparate bits of information (B)</p> Signup and view all the answers

What makes strong adaptors reluctant to take risks according to the text?

<p>They are detail-oriented and incremental in their approach (D)</p> Signup and view all the answers

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