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Questions and Answers
The experience economy is a declining industry in the modern age.
The experience economy is a declining industry in the modern age.
False (B)
Millennials prefer material possessions over experiences.
Millennials prefer material possessions over experiences.
False (B)
Incorporating trending topics into experiences makes them less shareable on social media.
Incorporating trending topics into experiences makes them less shareable on social media.
False (B)
The end goal of media is solely to spread popular culture.
The end goal of media is solely to spread popular culture.
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Television and movies are only considered goods, not experiences.
Television and movies are only considered goods, not experiences.
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Businesses do not utilize social media to sell experiences.
Businesses do not utilize social media to sell experiences.
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Study Notes
Experience Economy and Philippine Popular Culture
- The end goal of media is to spread popular culture while gaining profit.
- Businesses utilize the power of popular culture through social media to sell goods, services, and experiences.
- The experience industry is booming, driven by the largest living generation, Millennials, who prefer experiences over material possessions.
- Incorporating popular culture when designing memorable experiences can entice consumers into indulgence.
- Using trending topics makes experiences easily relatable and shareable on social media.
- Millennials are driven by the desire to post "Instagrammable" photos online, making experiences that generate the most interaction or "likes" attractive.
The Role of Media in Shaping Experiences
- Television, movies, music, and even food can be more than just goods, but experiences worth sharing.
- Creating experiences that are shareable on social media can drive consumer engagement and profit.
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