Philippine Pop Culture and Experience Economy

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Questions and Answers

Match the following waves of civilization with their characteristics:

First Wave = Agricultural feudal culture Second Wave = Industrial modern culture Third Wave = Postindustrial postmodern culture Transitional Phase = Elements of Third Wave civilization

Match the elements that make up an experience with their descriptions:

Design = Creating an engaging experience Marketing = Promoting the experience to consumers Delivery = Executing the experience for customers Innovation = Introducing new ideas to enhance experiences

Match the types of customer participation with their roles in experiences:

Passive Participation = Customers observe without affecting performance Active Participation = Customers engage and influence the experience Interactive Participation = Customers collaborate with others during the experience Non-participation = Customers have no involvement at all

Match the components of economic development with their corresponding concepts:

Cultural Development = Transformation through economic advancement Experience Economy = Products transformed into meaningful experiences Market Competition = Need for differentiation among offerings Revenue Growth = Fostering ingenuity and innovation Signup and view all the answers

Match the implications of the experience economy with their effects:

Customer Engagement = Building emotional connections with consumers Market Differentiation = Standing out through unique offerings Value Perception = Customers judge worth based on design and quality Economic Output = New genre of products through experiences Signup and view all the answers

Match the type of experience with its description:

Entertainment = Passive participation with absorption Educational = Active participation with outside connection Escapist = Active participation with immersion Esthetic = Immersion with little or no participation Signup and view all the answers

Match the event with the type of experience it symbolizes:

Watching television = Entertainment Taking a ski lesson = Educational Descending the Grand Canyon = Escapist Viewing the Grand Canyon from the rim = Esthetic Signup and view all the answers

Match the level of participation with the type of customer engagement:

Active participation = Escapist experiences Passive participation = Entertainment Outside connection = Educational experiences Immersion = Esthetic experiences Signup and view all the answers

Match the context with the connection level:

Grandstand at Kentucky Derby = Absorption Infield at Kentucky Derby = Immersion Physics lecture with note-taking = Absorption Theater viewing a film = Immersion Signup and view all the answers

Match the experience characteristic with its example:

Sights, sounds, and smells = Immersion Furiously scribbling notes = Absorption Playing in an orchestra = Escapist Touring an art gallery = Esthetic Signup and view all the answers

Study Notes

Learning Objectives

Demonstrate understanding of Philippine Pop Culture and Experience Economy
Apply concepts in Philippine context
Assess societal implications

Economic Development and Culture

Economic development is intertwined with cultural development
Advancement transforms national culture
First Wave: agricultural feudal culture
Second Wave: industrial modern culture
Third Wave: post-industrial postmodern culture
Philippines currently primarily a First Wave country, experiencing Third Wave elements
Logical shift from First Wave to Third Wave civilization

Experience as a Product

Competition necessitates differentiating products into experiences
Experiences are considered products requiring production and staging
Represent a new genre of economic output with potential for product differentiation

Elements of Experience

Information is not provided

Characteristics of Experiences

High degree of concentration and focus
Involvement of all senses
Perception of time is altered
Emotional impact
Unique and intrinsically valuable process
Contact with "the real thing"
Something is done or undergone
Element of play and expectation
Sense of control over the situation
Balance between challenge and capacity
Clear goal

Experience Sector

Experiences are more immaterial than services
Customer is a co-producer
Experience is a "mental journey"
Experiences are a distinct economic offering
Experiences add value to goods/services and are distinct
Economic actors are gaining advantage through staging and selling experiences.
Customer perspective on experience is different from service purchase
Experience buys a series of memorable events

Experience Economy

A new trend in economic development
People's search for identity and involvement in an increasingly rich society.
Experience component is becoming more important and profitable
The cultural sector is non-reprocucible and aimed at consumption at the point of creation
3 Experience areas:
- Creative
- Experience
- Creative

Cultural and Experience Areas Compared

Quality evaluation criteria differ by sector
Different links to societal norms
Market considerations are important

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Description

Explore the dynamic relationship between Philippine pop culture and the Experience Economy. This quiz will assess your understanding of economic development and its cultural implications in the context of the Philippines. Test your knowledge on the transition from agricultural to post-industrial culture.