The Evolution of Marketing

Marketing is the management process that identifies, anticipates, and satisfies customer requirements. Its evolution includes the transition from the barter system to production orientation, sales orientation, marketing orientation, and finally consumer orientation.

The core concepts of marketing include needs, wants, demands, target markets, and product positioning.

The four functions of marketing are buying, selling, storage and warehousing, transportation. Buying involves acquiring goods or services, selling involves transferring goods or services to customers, storage and warehousing involves holding and preserving goods, and transportation involves the movement of goods from one place to another.

<p>Goods, services, events, persons, places, organizations are the entities that can be marketed.</p> Signup and view all the answers

<p>The importance of marketing management lies in its role as a functional area of business, helping to create marketing plans, managing distribution channels, facilitating effective communication, and contributing to consumer satisfaction.</p> Signup and view all the answers