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Questions and Answers
Which concept believes that consumers want products that are cheap and accessible?
Which concept believes that consumers want products that are cheap and accessible?
- Product concept
- Production concept (correct)
- Marketing concept
- Selling concept
Which concept believes that consumers want the best product?
Which concept believes that consumers want the best product?
- Marketing concept
- Selling concept
- Product concept (correct)
- Production concept
Which concept believes that consumers will buy whatever is sold and marketed enough?
Which concept believes that consumers will buy whatever is sold and marketed enough?
- Marketing concept
- Selling concept (correct)
- Product concept
- Production concept
Which concept believes that a company wants to be better in the eyes of consumers than other competitors?
Which concept believes that a company wants to be better in the eyes of consumers than other competitors?
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Which concept believes in targeting wealthier customers with higher-end products?
Which concept believes in targeting wealthier customers with higher-end products?
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