The Evolution of Marketing
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Questions and Answers

Which concept believes that consumers want products that are cheap and accessible?

  • Product concept
  • Production concept (correct)
  • Marketing concept
  • Selling concept
  • Which concept believes that consumers want the best product?

  • Marketing concept
  • Selling concept
  • Product concept (correct)
  • Production concept
  • Which concept believes that consumers will buy whatever is sold and marketed enough?

  • Marketing concept
  • Selling concept (correct)
  • Product concept
  • Production concept
  • Which concept believes that a company wants to be better in the eyes of consumers than other competitors?

    <p>Marketing concept</p> Signup and view all the answers

    Which concept believes in targeting wealthier customers with higher-end products?

    <p>Client customization concept</p> Signup and view all the answers

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