Chapter 3.2
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Questions and Answers

Airbnb is an example of a platform business.

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A platform business must serve two or more distinct types of customers.

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The digital revolution is not redefining competition and relationships between firms.

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Disintermediation refers to the insertion of a middleman between customers and a company that used to sell directly to them

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Intermediation occurs when a new, digital-first challenger acts as an intermediary, allowing suppliers to bypass their traditional channel for reaching customers

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A competitive value train focuses on competition by analyzing the leverage between companies in a supply chain and their potential substitutes

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True or false: McDonald's and H&R Block are considered platform businesses?

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True or false: Direct network effects occur when an increase in the number and quality of customers on one side of the platform drives increasing value for customers on the other side of the platform?

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True or false: Digital technologies have made it easier for platform businesses to authenticate customers through their social media identities?

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True or false: Platform businesses can grow extremely quickly due to high operating costs combined with a scalable cloud computing architecture.

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True or false: Once a platform is widely established in its category, it is extremely easy to launch a direct challenger with a similar service.

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True or false: Platforms enable the efficient usage of distributed pockets of economic value, resulting in a profusion of platforms that bring together lone actors and empower them to contribute economically.

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True or false: In organizations with a "competition is war" mindset, cooperating with rivals can be a challenge?

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True or false: One of the challenges of a platform business model is letting go of some of the value creation process?

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True or false: Platforms grow by letting their distinct outside parties bring their own value and interact independently?

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