Podcast
Questions and Answers
What are the four categories of the retail experience timeline?
What are the four categories of the retail experience timeline?
What is the lesson about?
What is the lesson about?
There are _____ steps in the retail experience timeline.
There are _____ steps in the retail experience timeline.
10
Most people start too _____ in the process, missing opportunities for pre-marketing.
Most people start too _____ in the process, missing opportunities for pre-marketing.
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What is the first buyer type?
What is the first buyer type?
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True or false: Wellness only includes being physically healthy.
True or false: Wellness only includes being physically healthy.
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What should be included on a salon's main website page and social media?
What should be included on a salon's main website page and social media?
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The timeline can be broken down into four categories: _____, greeting, service, and sell.
The timeline can be broken down into four categories: _____, greeting, service, and sell.
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True or false: Selling actions include offering product recommendations and promotions during check-in.
True or false: Selling actions include offering product recommendations and promotions during check-in.
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True or false: There are six fundamental elements of mental wellness.
True or false: There are six fundamental elements of mental wellness.
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What should phone skills include?
What should phone skills include?
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What is the second buyer type?
What is the second buyer type?
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True or false: The phone and voiceover on hold cannot be utilized to promote products and services.
True or false: The phone and voiceover on hold cannot be utilized to promote products and services.
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What is step six in the retail experience timeline?
What is step six in the retail experience timeline?
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What is the sixth buyer type?
What is the sixth buyer type?
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True or false: The first module in the series focuses on mindfulness.
True or false: The first module in the series focuses on mindfulness.
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Pre-visit actions include optimizing website and social media presence and using confirmation messages to _____ products.
Pre-visit actions include optimizing website and social media presence and using confirmation messages to _____ products.
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True or false: The ultimate goal is to balance service and retail sales, with 80% of sales coming from services and 20% or more from retail.
True or false: The ultimate goal is to balance service and retail sales, with 80% of sales coming from services and 20% or more from retail.
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Which buyer type prioritizes finding the lowest price for a product?
Which buyer type prioritizes finding the lowest price for a product?
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Greeting actions include offering additional services and promoting retail specials during _____.
Greeting actions include offering additional services and promoting retail specials during _____.
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What should be done during the hands-on lesson?
What should be done during the hands-on lesson?
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True or false: The purpose of mindfulness is to develop greater awareness.
True or false: The purpose of mindfulness is to develop greater awareness.
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Which buyer type prioritizes building a connection and trust with a company?
Which buyer type prioritizes building a connection and trust with a company?
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Service actions include educating the guest about the products being used during the _____.
Service actions include educating the guest about the products being used during the _____.
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What should be done during the four-step checkout?
What should be done during the four-step checkout?
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True or false: The four-step checkout includes rebooking the guest and offering a gift card promotion or asking for payment.
True or false: The four-step checkout includes rebooking the guest and offering a gift card promotion or asking for payment.
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What can understanding a customer's buyer type help with?
What can understanding a customer's buyer type help with?
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True or false: The hands-on lesson involves telling the guest how to use the recommended product and letting them try it themselves.
True or false: The hands-on lesson involves telling the guest how to use the recommended product and letting them try it themselves.
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What is the importance of consistency in following all ten steps of the retail experience timeline?
What is the importance of consistency in following all ten steps of the retail experience timeline?
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Selling actions include offering product recommendations and promotions during _____.
Selling actions include offering product recommendations and promotions during _____.
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True or false: Existing guests can be informed about the hands-on lesson by explaining that it's a new service offered by the salon.
True or false: Existing guests can be informed about the hands-on lesson by explaining that it's a new service offered by the salon.
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Which buyer type looks for products that fit their lifestyle?
Which buyer type looks for products that fit their lifestyle?
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What is the purpose of reviewing customers' service history and asking for feedback?
What is the purpose of reviewing customers' service history and asking for feedback?
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The phone and voiceover on hold can be utilized to promote products and _____.
The phone and voiceover on hold can be utilized to promote products and _____.
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Which buyer type values personalized and attentive customer service?
Which buyer type values personalized and attentive customer service?
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Windows and the four-step check-in process can also be used to promote products and _____.
Windows and the four-step check-in process can also be used to promote products and _____.
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What is the importance of evaluating what is working and what needs improvement in the retail experience?
What is the importance of evaluating what is working and what needs improvement in the retail experience?
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True or false: Retail recommendations should be written down on a team communication system and circled to indicate the most important product.
True or false: Retail recommendations should be written down on a team communication system and circled to indicate the most important product.
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True or false: The goal is to decrease overall customer satisfaction.
True or false: The goal is to decrease overall customer satisfaction.
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The ultimate goal is to balance service and retail sales, with 80% of sales coming from services and 20% or more from _____.
The ultimate goal is to balance service and retail sales, with 80% of sales coming from services and 20% or more from _____.
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What should be done after the client's visit to the salon?
What should be done after the client's visit to the salon?
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Which buyer type wants to be informed about all available products and services?
Which buyer type wants to be informed about all available products and services?
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Study Notes
- The retail experience timeline has 10 steps.
- Most people start too late in the timeline and miss opportunities to pre-market and open sales to salon guests.
- The timeline is divided into four categories: pre-visit, greeting, service, and sell.
- Pre-visit includes website and social media efforts, phone skills, and confirmation.
- The website should showcase products and brands, while social media should include posts about products.
- Phone skills should include offering additional services and mentioning current retail specials.
- Voice over on hold can be used to promote brands, specialists, services, and retail specials.
- Confirmations should include a sales script or seed.
- Greeting includes window displays and a four-step check-in process that includes offering additional services and retail specials.
- Service includes educating clients on product usage and benefits.
- The retail experience timeline has four categories: prepare, consult, hands-on lesson, and sell.
- Step six is consultation, which includes a hands-on lesson.
- For new clients, mention the hands-on lesson during the consultation to establish credibility.
- For existing clients, tell them about the new hands-on lesson and offer it to them.
- Step seven is the hands-on lesson, where the stylist demonstrates product use and has the client practice.
- Set the products used during the lesson in front of the client for easy viewing.
- Consider recording the hands-on lesson for the client to reference later.
- Step eight is to write down retail recommendations on the service ticket.
- Step nine is the four-step checkout, which includes asking about the experience and recommending products.
- Step ten is to follow up with the client after their visit to see how they are enjoying the products.
- The text discusses the retail experience timeline.
- It emphasizes the importance of greeting customers warmly.
- It suggests offering customers a beverage and getting to know them.
- The text recommends asking open-ended questions to understand customers' needs.
- It advises suggesting products and services based on customers' needs.
- The text suggests demonstrating products and educating customers on how to use them.
- It recommends offering samples and providing excellent customer service.
- The text advises reviewing customers' service history and asking for feedback.
- It emphasizes the importance of consistency in following all ten steps of the retail experience timeline.
- The text encourages evaluating what is working and what needs improvement in the retail experience.
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Description
"Maximize Your Retail Sales: Take the Quiz on the Retail Experience Timeline!" Are you looking to boost your retail sales in your salon or spa? Take our quiz and test your knowledge on the retail experience timeline! From pre-visit to follow-up, this timeline outlines the key steps to successfully sell products to your clients. Learn how to create compelling website and social media content, offer exceptional customer service, and educate clients on product usage and benefits. Discover the importance of consistency and evaluate how you
