RR Mod 4 What are the 12 types of buyers?
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Questions and Answers

What is the purpose of identifying the 12 types of buyers in the salon industry?

  • To reduce marketing expenses
  • To better understand how people buy and sell (correct)
  • To increase salon profits
  • To create a more diverse customer base

    • True or false:The lesson is about 12 types of buyers and how they buy and sell.

    True

    The lesson is about 12 types of buyers and how they ______ and sell.

    buy

    True or false: There is no downloadable handout available for the lesson.

    <p>False</p> Signup and view all the answers

    What type of buyer is motivated by limited time sales?

    <p>Urgency buyer</p> Signup and view all the answers

    A ______ handout is available for the lesson.

    <p>downloadable</p> Signup and view all the answers

    True or false: Listeners are not required to identify their buyer type.

    <p>False</p> Signup and view all the answers

    Buyer type #2 wants to buy items that have already been proven to be a ______.

    <p>bestseller</p> Signup and view all the answers

    What type of buyer values companies that offer rewards programs?

    <p>Loyalty buyer</p> Signup and view all the answers

    Buyer type #3 likes to hear recommendations from ______.

    <p>professionals</p> Signup and view all the answers

    Overcoming common objections is an important part of conquering retail phobia.

    <p>Objections</p> Signup and view all the answers

    What type of buyer is attracted to products that appeal to their senses, especially smell?

    <p>Senses buyer</p> Signup and view all the answers

    True or false: 12 mini videos are available to explain each seller type.

    <p>False</p> Signup and view all the answers

    Many people spend a lot on store-bought hair products.

    <p>Store-bought</p> Signup and view all the answers

    What type of buyer prioritizes buying it now over finding the best deal?

    <p>Convenience buyer</p> Signup and view all the answers

    Buyer type #4 is a ______ and likes to hold the latest gadget.

    <p>trendsetter</p> Signup and view all the answers

    True or false: Buyer type #1 is attracted to special savings and sales.

    <p>True</p> Signup and view all the answers

    What type of buyer wants a professional recommendation?

    <p>Highly recommended buyer</p> Signup and view all the answers

    Professional products are concentrated and require less usage.

    <p>Concentrated</p> Signup and view all the answers

    True or false: Buyer type #3 likes to hear recommendations from professionals.

    <p>True</p> Signup and view all the answers

    Buyer type #5 is motivated by ______ and limited time sales.

    <p>urgency</p> Signup and view all the answers

    Buyer type #6 wants to know if the product is good enough for the person ______ it.

    <p>recommending</p> Signup and view all the answers

    What type of buyer wants to know everything that's going on and loves to take salon tours?

    <p>Awareness buyer</p> Signup and view all the answers

    True or false: Each buyer type has the same preferences and triggers.

    <p>False</p> Signup and view all the answers

    Some people prefer to buy products online for convenience.

    <p>Convenience</p> Signup and view all the answers

    Buyer type #7 is interested in the ______ and benefits of the product.

    <p>features</p> Signup and view all the answers

    True or false: Quality buyers prioritize getting the best deal.

    <p>False</p> Signup and view all the answers

    What type of buyer holds on to the latest gadgets and fashion?

    <p>New/trendsetter buyer</p> Signup and view all the answers

    Salon businesses need to adapt to changing customer preferences.

    <p>Adapt</p> Signup and view all the answers

    Customers can be shown how to use professional products effectively.

    <p>Effectively</p> Signup and view all the answers

    Loyalty buyers are attracted to companies that offer ______ programs.

    <p>loyalty</p> Signup and view all the answers

    True or false: Convenience buyers prioritize ease and convenience in their shopping experience.

    <p>True</p> Signup and view all the answers

    What type of buyer wants to know if the product is good enough for the seller?

    <p>Self buyer</p> Signup and view all the answers

    What can help businesses avoid sounding too salesy when selling to customers?

    <p>Knowing the customer's language and needs</p> Signup and view all the answers

    Convenience buyers prioritize ease and ______ in their shopping experience.

    <p>convenience</p> Signup and view all the answers

    Customers can be informed about the benefits of professional products.

    <p>Benefits</p> Signup and view all the answers

    True or false: Lifestyle buyers look for products that fit their lifestyle.

    <p>True</p> Signup and view all the answers

    Study Notes

    • The lesson is about understanding the 12 types of buyers and how they buy and sell.
    • There is a downloadable handout to follow along with the 12 types of buyers.
    • The first buyer type is special savings and sales.
    • The second buyer type is majority rules.
    • The third buyer type is highly recommended.
    • The fourth buyer type is new or trendsetter.
    • The fifth buyer type is urgency now.
    • The sixth buyer type is self.
    • The seventh buyer type is features and benefits.
    • The eighth buyer type is awareness.
    • There are 12 types of buyers: features and benefits, quality, service, price, value, relationship, awareness, loyalty, senses, convenience, and lifestyle.
    • Each buyer type has different priorities and motivations.
    • Understanding a customer's buyer type can help tailor sales pitches to their preferences.
    • Features and benefits buyers want to know how a product works and what it can do for them.
    • Quality buyers prioritize the durability and effectiveness of a product.
    • Service buyers value personalized and attentive customer service.
    • Price buyers are motivated by finding the lowest price for a product.
    • Value buyers look for the best combination of quality and price.
    • Relationship buyers prioritize building a connection and trust with a company.
    • Awareness buyers want to be informed about all available products and services.
    • Loyalty buyers are attracted to companies that offer loyalty programs and rewards.
    • Lifestyle buyers look for products that fit their lifestyle, such as travel-sized options.

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    Description

    "Discover Your Customer's Buyer Type: A Quiz on Understanding 12 Types of Buyers" - Are you curious about what motivates your customers to buy? Take this quiz and find out! Learn about the 12 types of buyers, from special savings seekers to lifestyle enthusiasts, and understand their priorities and motivations. With this knowledge, you can tailor your sales pitches to better meet their needs and preferences. Download a handy handout to follow along with the different buyer types and take the quiz today to enhance

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