Podcast
Questions and Answers
What is the purpose of identifying the 12 types of buyers in the salon industry?
What is the purpose of identifying the 12 types of buyers in the salon industry?
- To reduce marketing expenses
- To better understand how people buy and sell (correct)
- To increase salon profits
- To create a more diverse customer base
True or false:The lesson is about 12 types of buyers and how they buy and sell.
True or false:The lesson is about 12 types of buyers and how they buy and sell.
True (A)
The lesson is about 12 types of buyers and how they ______ and sell.
The lesson is about 12 types of buyers and how they ______ and sell.
buy
True or false: There is no downloadable handout available for the lesson.
True or false: There is no downloadable handout available for the lesson.
What type of buyer is motivated by limited time sales?
What type of buyer is motivated by limited time sales?
A ______ handout is available for the lesson.
A ______ handout is available for the lesson.
True or false: Listeners are not required to identify their buyer type.
True or false: Listeners are not required to identify their buyer type.
Buyer type #2 wants to buy items that have already been proven to be a ______.
Buyer type #2 wants to buy items that have already been proven to be a ______.
What type of buyer values companies that offer rewards programs?
What type of buyer values companies that offer rewards programs?
Buyer type #3 likes to hear recommendations from ______.
Buyer type #3 likes to hear recommendations from ______.
Overcoming common objections is an important part of conquering retail phobia.
Overcoming common objections is an important part of conquering retail phobia.
What type of buyer is attracted to products that appeal to their senses, especially smell?
What type of buyer is attracted to products that appeal to their senses, especially smell?
True or false: 12 mini videos are available to explain each seller type.
True or false: 12 mini videos are available to explain each seller type.
Many people spend a lot on store-bought hair products.
Many people spend a lot on store-bought hair products.
What type of buyer prioritizes buying it now over finding the best deal?
What type of buyer prioritizes buying it now over finding the best deal?
Buyer type #4 is a ______ and likes to hold the latest gadget.
Buyer type #4 is a ______ and likes to hold the latest gadget.
True or false: Buyer type #1 is attracted to special savings and sales.
True or false: Buyer type #1 is attracted to special savings and sales.
What type of buyer wants a professional recommendation?
What type of buyer wants a professional recommendation?
Professional products are concentrated and require less usage.
Professional products are concentrated and require less usage.
True or false: Buyer type #3 likes to hear recommendations from professionals.
True or false: Buyer type #3 likes to hear recommendations from professionals.
Buyer type #5 is motivated by ______ and limited time sales.
Buyer type #5 is motivated by ______ and limited time sales.
Buyer type #6 wants to know if the product is good enough for the person ______ it.
Buyer type #6 wants to know if the product is good enough for the person ______ it.
What type of buyer wants to know everything that's going on and loves to take salon tours?
What type of buyer wants to know everything that's going on and loves to take salon tours?
True or false: Each buyer type has the same preferences and triggers.
True or false: Each buyer type has the same preferences and triggers.
Some people prefer to buy products online for convenience.
Some people prefer to buy products online for convenience.
Buyer type #7 is interested in the ______ and benefits of the product.
Buyer type #7 is interested in the ______ and benefits of the product.
True or false: Quality buyers prioritize getting the best deal.
True or false: Quality buyers prioritize getting the best deal.
What type of buyer holds on to the latest gadgets and fashion?
What type of buyer holds on to the latest gadgets and fashion?
Salon businesses need to adapt to changing customer preferences.
Salon businesses need to adapt to changing customer preferences.
Customers can be shown how to use professional products effectively.
Customers can be shown how to use professional products effectively.
Loyalty buyers are attracted to companies that offer ______ programs.
Loyalty buyers are attracted to companies that offer ______ programs.
True or false: Convenience buyers prioritize ease and convenience in their shopping experience.
True or false: Convenience buyers prioritize ease and convenience in their shopping experience.
What type of buyer wants to know if the product is good enough for the seller?
What type of buyer wants to know if the product is good enough for the seller?
What can help businesses avoid sounding too salesy when selling to customers?
What can help businesses avoid sounding too salesy when selling to customers?
Convenience buyers prioritize ease and ______ in their shopping experience.
Convenience buyers prioritize ease and ______ in their shopping experience.
Customers can be informed about the benefits of professional products.
Customers can be informed about the benefits of professional products.
True or false: Lifestyle buyers look for products that fit their lifestyle.
True or false: Lifestyle buyers look for products that fit their lifestyle.
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Study Notes
- The lesson is about understanding the 12 types of buyers and how they buy and sell.
- There is a downloadable handout to follow along with the 12 types of buyers.
- The first buyer type is special savings and sales.
- The second buyer type is majority rules.
- The third buyer type is highly recommended.
- The fourth buyer type is new or trendsetter.
- The fifth buyer type is urgency now.
- The sixth buyer type is self.
- The seventh buyer type is features and benefits.
- The eighth buyer type is awareness.
- There are 12 types of buyers: features and benefits, quality, service, price, value, relationship, awareness, loyalty, senses, convenience, and lifestyle.
- Each buyer type has different priorities and motivations.
- Understanding a customer's buyer type can help tailor sales pitches to their preferences.
- Features and benefits buyers want to know how a product works and what it can do for them.
- Quality buyers prioritize the durability and effectiveness of a product.
- Service buyers value personalized and attentive customer service.
- Price buyers are motivated by finding the lowest price for a product.
- Value buyers look for the best combination of quality and price.
- Relationship buyers prioritize building a connection and trust with a company.
- Awareness buyers want to be informed about all available products and services.
- Loyalty buyers are attracted to companies that offer loyalty programs and rewards.
- Lifestyle buyers look for products that fit their lifestyle, such as travel-sized options.
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