Questions and Answers
What drives the adoption of new technology by the Early Majority?
A desire to solve practical problems and improve operations
What is a characteristic of Innovators?
They are willing to experiment with new ideas
What is the primary motivation for the Early Adopters to adopt new technology?
To improve their social status
What is a characteristic of Laggards?
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What percentage of the population makes up the Late Majority?
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Study Notes
Technology Adoption Model
The Technology Adoption Model, also known as the Innovation-Decision Process, describes the stages individuals or organizations go through when adopting a new technology or innovation.
Adopter Categories
1. Innovators (2.5% of the population)
- First to adopt new technology
- Risk-takers, willing to experiment with new ideas
- Often have a strong financial position, allowing them to invest in new technologies
- Influence the adoption of technology by others
2. Early Adopters (13.5% of the population)
- Opinion leaders, respected by their peers
- Adoption of new technology is driven by a desire to improve their social status
- Act as a bridge between innovators and the early majority
- Help to build a critical mass of adopters
3. Early Majority (34% of the population)
- Pragmatists, adopting new technology to solve practical problems
- Adopters are driven by a desire to improve their operations and efficiency
- Look for proven benefits and reliability before adopting
- Adoption is driven by social pressure and peer influence
4. Late Majority (34% of the population)
- Conservatives, adopting new technology due to social pressure or necessity
- Risk-averse, adopting only when they feel it is necessary to remain competitive
- Adoption is driven by the fear of being left behind
- Often dissatisfied with the adoption process
5. Laggards (16% of the population)
- Traditionalists, resistant to change and new technology
- Adoption is driven by a need to survive or comply with regulations
- Often have limited resources and may be skeptical of new technology
- May be influenced by peers or social pressure to adopt
Technology Adoption Model
- Describes the stages individuals or organizations go through when adopting a new technology or innovation.
Adopter Categories
Innovators
- Make up 2.5% of the population
- First to adopt new technology
- Risk-takers, willing to experiment with new ideas
- Often have a strong financial position, allowing them to invest in new technologies
- Influence the adoption of technology by others
Early Adopters
- Make up 13.5% of the population
- Opinion leaders, respected by their peers
- Adoption of new technology is driven by a desire to improve their social status
- Act as a bridge between innovators and the early majority
- Help to build a critical mass of adopters
Early Majority
- Make up 34% of the population
- Pragmatists, adopting new technology to solve practical problems
- Adopters are driven by a desire to improve their operations and efficiency
- Look for proven benefits and reliability before adopting
- Adoption is driven by social pressure and peer influence
Late Majority
- Make up 34% of the population
- Conservatives, adopting new technology due to social pressure or necessity
- Risk-averse, adopting only when they feel it is necessary to remain competitive
- Adoption is driven by the fear of being left behind
- Often dissatisfied with the adoption process
Laggards
- Make up 16% of the population
- Traditionalists, resistant to change and new technology
- Adoption is driven by a need to survive or comply with regulations
- Often have limited resources and may be skeptical of new technology
- May be influenced by peers or social pressure to adopt
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Description
Learn about the Technology Adoption Model, also known as the Innovation-Decision Process, and its adopter categories including innovators, early adopters, and more.
