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Questions and Answers
What is the process that companies use to divide large markets into small markets based on unique needs?
Which segmentation divides buyers based on social class, lifestyle, or personality traits?
What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
Which variable is NOT considered in demographic segmentation?
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What does behavioral segmentation divide buyers into groups based on?
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Which variable is NOT considered in demographic segmentation?
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What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?
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What does behavioral segmentation divide buyers into groups based on?
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Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
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