STP Model and Market Segmentation Quiz
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Questions and Answers

What is the process that companies use to divide large markets into small markets based on unique needs?

  • Geographic Segmentation
  • Psychographic Segmentation
  • Market Segmentation (correct)
  • Behavioral Segmentation

Which segmentation divides buyers based on social class, lifestyle, or personality traits?

  • Behavioral Segmentation
  • Psychographic Segmentation (correct)
  • Geographic Segmentation
  • Demographic Segmentation

What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

  • Demographic Segmentation
  • Behavioral Segmentation
  • Geographic Segmentation (correct)
  • Psychographic Segmentation

Which variable is NOT considered in demographic segmentation?

<p>Usage Rate (C)</p> Signup and view all the answers

What does behavioral segmentation divide buyers into groups based on?

<p>Usage rate and Knowledge (A)</p> Signup and view all the answers

Which variable is NOT considered in demographic segmentation?

<p>Usage rate (C)</p> Signup and view all the answers

What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?

<p>Psychographic segmentation (C)</p> Signup and view all the answers

What does behavioral segmentation divide buyers into groups based on?

<p>Usage rate (B)</p> Signup and view all the answers

Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?

<p>Behavioral segmentation (D)</p> Signup and view all the answers

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