Podcast
Questions and Answers
What is the process that companies use to divide large markets into small markets based on unique needs?
What is the process that companies use to divide large markets into small markets based on unique needs?
- Geographic Segmentation
- Psychographic Segmentation
- Market Segmentation (correct)
- Behavioral Segmentation
Which segmentation divides buyers based on social class, lifestyle, or personality traits?
Which segmentation divides buyers based on social class, lifestyle, or personality traits?
- Behavioral Segmentation
- Psychographic Segmentation (correct)
- Geographic Segmentation
- Demographic Segmentation
What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
- Demographic Segmentation
- Behavioral Segmentation
- Geographic Segmentation (correct)
- Psychographic Segmentation
Which variable is NOT considered in demographic segmentation?
Which variable is NOT considered in demographic segmentation?
What does behavioral segmentation divide buyers into groups based on?
What does behavioral segmentation divide buyers into groups based on?
Which variable is NOT considered in demographic segmentation?
Which variable is NOT considered in demographic segmentation?
What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?
What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?
What does behavioral segmentation divide buyers into groups based on?
What does behavioral segmentation divide buyers into groups based on?
Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
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