STP Model and Market Segmentation Quiz
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STP Model and Market Segmentation Quiz

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Questions and Answers

What is the process that companies use to divide large markets into small markets based on unique needs?

  • Geographic Segmentation
  • Psychographic Segmentation
  • Market Segmentation (correct)
  • Behavioral Segmentation
  • Which segmentation divides buyers based on social class, lifestyle, or personality traits?

  • Behavioral Segmentation
  • Psychographic Segmentation (correct)
  • Geographic Segmentation
  • Demographic Segmentation
  • What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

  • Demographic Segmentation
  • Behavioral Segmentation
  • Geographic Segmentation (correct)
  • Psychographic Segmentation
  • Which variable is NOT considered in demographic segmentation?

    <p>Usage Rate</p> Signup and view all the answers

    What does behavioral segmentation divide buyers into groups based on?

    <p>Usage rate and Knowledge</p> Signup and view all the answers

    Which variable is NOT considered in demographic segmentation?

    <p>Usage rate</p> Signup and view all the answers

    What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?

    <p>Psychographic segmentation</p> Signup and view all the answers

    What does behavioral segmentation divide buyers into groups based on?

    <p>Usage rate</p> Signup and view all the answers

    Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?

    <p>Behavioral segmentation</p> Signup and view all the answers

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