9 Questions
What is the process that companies use to divide large markets into small markets based on unique needs?
Market Segmentation
Which segmentation divides buyers based on social class, lifestyle, or personality traits?
Psychographic Segmentation
What type of segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
Geographic Segmentation
Which variable is NOT considered in demographic segmentation?
Usage Rate
What does behavioral segmentation divide buyers into groups based on?
Usage rate and Knowledge
Which variable is NOT considered in demographic segmentation?
Usage rate
What type of segmentation divides buyers into different groups based on social class, lifestyle, or personality traits?
Psychographic segmentation
What does behavioral segmentation divide buyers into groups based on?
Usage rate
Which segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
Behavioral segmentation
Test your knowledge of the STP Model and market segmentation with this quiz. Explore the process of dividing large markets into smaller, targeted segments to efficiently deliver products and services that meet unique needs.
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