STP Model and Market Segmentation Quiz

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Questions and Answers

Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?

  • Psychographic segmentation
  • Behavioral segmentation
  • Geographic segmentation
  • Demographic segmentation (correct)

What is market segmentation based on social class, lifestyle, or personality traits?

  • Demographic segmentation
  • Behavioral segmentation
  • Psychographic segmentation (correct)
  • Geographic segmentation

What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?

  • Psychographic segmentation
  • Geographic segmentation
  • Behavioral segmentation (correct)
  • Demographic segmentation

Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

<p>Geographic segmentation (D)</p> Signup and view all the answers

What is market segmentation based on variables such as age, family size, and nationality?

<p>Demographic segmentation (C)</p> Signup and view all the answers

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