STP Model and Market Segmentation Quiz
5 Questions
3 Views

STP Model and Market Segmentation Quiz

Created by
@BrightestPerception

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?

  • Psychographic segmentation
  • Behavioral segmentation
  • Geographic segmentation
  • Demographic segmentation (correct)
  • What is market segmentation based on social class, lifestyle, or personality traits?

  • Demographic segmentation
  • Behavioral segmentation
  • Psychographic segmentation (correct)
  • Geographic segmentation
  • What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?

  • Psychographic segmentation
  • Geographic segmentation
  • Behavioral segmentation (correct)
  • Demographic segmentation
  • Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?

    <p>Geographic segmentation</p> Signup and view all the answers

    What is market segmentation based on variables such as age, family size, and nationality?

    <p>Demographic segmentation</p> Signup and view all the answers

    More Like This

    Market Segmentation and STP Model
    5 questions
    STP Model and Market Segmentation Quiz
    9 questions
    STP Model and Market Segmentation Quiz
    10 questions
    Use Quizgecko on...
    Browser
    Browser