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Questions and Answers
Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?
What is market segmentation based on social class, lifestyle, or personality traits?
What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
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What is market segmentation based on variables such as age, family size, and nationality?
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