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Questions and Answers
Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?
Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?
- Psychographic segmentation
- Behavioral segmentation
- Geographic segmentation
- Demographic segmentation (correct)
What is market segmentation based on social class, lifestyle, or personality traits?
What is market segmentation based on social class, lifestyle, or personality traits?
- Demographic segmentation
- Behavioral segmentation
- Psychographic segmentation (correct)
- Geographic segmentation
What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
- Psychographic segmentation
- Geographic segmentation
- Behavioral segmentation (correct)
- Demographic segmentation
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
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What is market segmentation based on variables such as age, family size, and nationality?
What is market segmentation based on variables such as age, family size, and nationality?
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